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IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Analysis of IMC

4. Once the consumer is aware of and understands the brands characteristics, the advertising must, fourth, convince the consumer t...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Overview of IMC

that has developed to aid long term relationships between suppliers and purchasers; a customer orientated approach (Kotler, 2003)....

Study of IMC

of focusing on geography, products and services (ADWEEK, 2000). Kliatchko commented that Integrated Marketing Communications has ...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Information Warfare (IW) and Cyber-Terrorist Activities

The concept of information warfare is not new, it has been around for centuries, while cyber-terrorism is new. Despite this the tw...

Epicurean Concepts of 'Ataraxia' and Aristotelian Concepts of 'Human Good,' 'The Best Good,' and 'Function Argument'

positive reinforcement, for the happiest people are also those who are feeling well and living prosperous lives. These are not me...

Plato's Concept of Good Related to Buddhism's Concept of Enlightenment

the affirmative to that and other questions. Later on Socrates will ask: "And, in your opinion, do those who think that they will ...

Self-Concept Maintenance

Self-esteem and self-concept have always been controversial in the fields of psychology and sociology but the self became an accep...

The Role of New Public Management (NPM)

The writer looks at the concept of NPM along with the way it has been described and assessed in a range of literature. The concep...

Tasks for a Citizenship Course

the main source of conflict in the future will be cultural. The idea is based on the concept that in the future the main clashes w...

Assessing Fortitude An Operational Proposal

9 pages and 6 sources. This paper considers the concept of fortitude and the ability of hospital personnel to assess fortitude. ...

Historical and Economic Effects of Lean Manufacturing

was that great amounts of capital were invested in parts and product that no one was certain would sell. PC manufacturers learned...

Investment Risk

the potential of the company. In addition to the financial performance measured by ratios such as profit margins, the investors wi...

The Utilization of Financial Concepts When Looking at the Case of Guillermo Furniture Store

investment may be assessed to determine which would have the highest and the lowest opportunity cost, so that Guillermo may maximi...

Accounting Using a Principles Based System with Supporting Concepts

This 4 page paper discuses the important of concepts in principles rather than rules based accounting system, why they are importa...

A Discussion of Three Concepts

IQ and has long been a widely used method, particularly with regard to gifted or educationally-challenged children. The results o...

Love Defined and Described

this paper by describing what love is NOT. For one thing, there is a vast difference between physical desire and love. Physical de...

Discovery and Life

health arena, creating instructional programs that help others learn more about threatening health conditions and preventative mea...

Individuality According to the Perceptions of John Stuart Mill and Oscar Wilde

The individuality concepts of Wilde and Mill are contrated and compated in a paper consisting of six pages....

Social Work and Concept of Systemic Thinking

them or modify their behaviour without interacting with them and using communication in various forms to gain knowledge....

Leader's Political Role in King Henry V by William Shakespeare

In his political discourse, The Prince, Nicolo Machiavelli believed that political prowess that leads inherently to victory is ine...

Early US Penitentiaries and 3 Concepts

In three pages this paper examines 3 concepts on 18th century penitentiaries with Pennsylvania and the Quaker influence the primar...

Tom Nairn's Article on 'Micro States'

In three pages an article summary pertaining to the micro states' sensation is presented in a consideration of concept, statistics...

Homeopathic Remedies and Concepts Discussed

In fifteen pages this research paper considers homeopathy in terms of history, relevant concepts, uses of remedies and their age g...