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IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

Analysis of IMC

4. Once the consumer is aware of and understands the brands characteristics, the advertising must, fourth, convince the consumer t...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Study of IMC

of focusing on geography, products and services (ADWEEK, 2000). Kliatchko commented that Integrated Marketing Communications has ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

Overview of IMC

that has developed to aid long term relationships between suppliers and purchasers; a customer orientated approach (Kotler, 2003)....

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Information Warfare (IW) and Cyber-Terrorist Activities

The concept of information warfare is not new, it has been around for centuries, while cyber-terrorism is new. Despite this the tw...

Plato's Concept of Good Related to Buddhism's Concept of Enlightenment

the affirmative to that and other questions. Later on Socrates will ask: "And, in your opinion, do those who think that they will ...

Epicurean Concepts of 'Ataraxia' and Aristotelian Concepts of 'Human Good,' 'The Best Good,' and 'Function Argument'

positive reinforcement, for the happiest people are also those who are feeling well and living prosperous lives. These are not me...

The Utilization of Financial Concepts When Looking at the Case of Guillermo Furniture Store

investment may be assessed to determine which would have the highest and the lowest opportunity cost, so that Guillermo may maximi...

Assessing Fortitude An Operational Proposal

9 pages and 6 sources. This paper considers the concept of fortitude and the ability of hospital personnel to assess fortitude. ...

Historical and Economic Effects of Lean Manufacturing

was that great amounts of capital were invested in parts and product that no one was certain would sell. PC manufacturers learned...

Self-Concept Maintenance

Self-esteem and self-concept have always been controversial in the fields of psychology and sociology but the self became an accep...

The Role of New Public Management (NPM)

The writer looks at the concept of NPM along with the way it has been described and assessed in a range of literature. The concep...

Tasks for a Citizenship Course

the main source of conflict in the future will be cultural. The idea is based on the concept that in the future the main clashes w...

Accounting Using a Principles Based System with Supporting Concepts

This 4 page paper discuses the important of concepts in principles rather than rules based accounting system, why they are importa...

Investment Risk

the potential of the company. In addition to the financial performance measured by ratios such as profit margins, the investors wi...

Justification Concept and Process

In six pages this paper discusses 'facts' and 'evidence' as they pertain to the justification concept and process....

Leader's Political Role in King Henry V by William Shakespeare

In his political discourse, The Prince, Nicolo Machiavelli believed that political prowess that leads inherently to victory is ine...

Early US Penitentiaries and 3 Concepts

In three pages this paper examines 3 concepts on 18th century penitentiaries with Pennsylvania and the Quaker influence the primar...

Tom Nairn's Article on 'Micro States'

In three pages an article summary pertaining to the micro states' sensation is presented in a consideration of concept, statistics...

An Overview of International Trade

foreign currency. This will be in terms of the wages that are paid to the workers, the income it creates with the other inputs tha...

Social Institution, Ethnocentrism, and Id Concepts

conscience thoughts and counteracts the ID (Ego, 2006). Freud stated that the Superego is the moral agent that links the consciou...

'The Good Stuff' as Defined by Aristotle

and we would be thinking about the idea of "why" something is the way it is. Another way to look at the thoughts of Aristotle is t...

European Countries and the Concepts of Title, Property, and Ownership

This paper examines title, property, and ownership concepts as they pertain to France, Germany, and Great Britain in 5 pages....

Separate Concept of European Citizenship

This paper examines European citizenship as a separate concept and the various issues that are associated with it in eight pages....