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Essays 331 - 360

Practical Marketing Plan Development for a Small Business

market position will also be an issue regarding the competitive advantage that may be utilised in any marketing campaign. The adva...

Sharon Hambrick, Arby Jenkins

This book review is on a juvenile, Christian novel that features a funny, charismatic sixth grader. The write assumes the persona ...

Trimbur's Call to Write/Narrative of Frederick Douglass

the chapter that addresses writing profiles of specific people, Trimbur writes, "This impulse to describe, to analyze, and to unde...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Enlivening American History

This paper reviews the book A Young People's History of the United States. Written by Howard Zinn, this book provides an interest...

Women's Voices on Africa, Patricia Romero

This book review is on Women's Voice on Africa: A Century of Travel Writing, which is edited by Patricia Romero. This text offers ...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Blood Passion by Scott Martelle

This book review focuses on Scott Martell's "Blood Passion: The Ludlow Massacre and Class War in the American West," which descri...

The Alchemist by Coehlo

kill him; but most of all he fears that he will not find his treasure-this might all be for nothing (Coehlo, 1995, p. 130). The A...

A Book Review of a Classic

and that He should have in todays world. unfortunately, that statement made in 1950 is even more true today, more than 50 years la...

Federal Agencies Challenge Retaining IT Employees

of the factors involved relative to information technology personnel is that some agencies train new hires to complete their tasks...

The Crusades by Riley-Smith

of crusaders, demonstrating that it was religious zeal and absolute devotion to the Roman Catholic Church, which was associated an...

Hinchey on Critical Theory

discusses student teachers who assign homework simply to be assigning homework, not for any specific goal or purpose. The student ...

Review of Project Management: A systems Approach to Planning, Scheduling, and Controlling

the project management approach a relatively modern idea and states he sees it as "characterized by methods of restructuring manag...

Bennett: "The Book of Virtues"

responsibility; friendship; work; courage; perseverance; honesty; loyalty; and faith" (Muehlenberg, 1999). Bennett uses a number o...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

System Vulnerabilities and Contingency Plan

be direct and to the point. In the event that the contingency plan needs to be put into effect, one cannot stand around attempting...

Japanese Knotweed Eradication Company Business Plan Setup

risks of soil erosion and flooding and also reduces the biodiversity of an area where there is an intrusion due to the rate and na...

4 Management Principles

Mullaly strictly discusses project management in his particular situation, his explanation isnt a whole lot different from overall...

A Business Department Plan Scenario

checking the ratios. A schedule would need to be drawn up so that the companies were spread thought the month this may mean data...

Silence as Weapon in Vietnam by Herrington

forces as simply the latest in a string of Western outsiders. Herrington explains that Vietnam was occupied by the West for over a...

A Business Plan for Wal-Mart

changing environment. Table of contents 1. Organizational Profile 4...