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Customer Relationship Marketing Questions Answered

and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...

EDDIE BAUER, MULTICHANNEL MARKETING AND CUSTOMER PRIVACY

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Systems for Implementing Customer Relationship Marketing

profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...

Harris, Customer Service Management, and Making the Customer 'King'

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Four Poems by A.R. Ammons

In this essay containing five pages the symbolism and imagery similarities in Ammons' poems The Damned, Anxiety's Prosody, Kind, a...

Computers and Independent Thinking

In five pages this paper discusses computer intelligence and what would be meant if A.M. Turing's test was passed by a computer an...

Self, Legitimacy, and Democracy in Habermas and Connolly

I. HABERMAS The social, political, economical and religious activities experienced in everyday life represent the very esse...

Existence and Rene Descartes

In six pages this research paper examines Descartes' 'I think therefore I am' argument regarding existence. Six sources are cited...

Disney World and Consumer Behavior

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

Contemporary Families in Jonathan Kozol's Amazing Grace and Stephanie Coontz's The Way We Really Are

"The Woman Who Walked Into Walls" by Roddy Doyle. The Complexity of Families Today In Coontzs book many different families ar...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

A New Product Sample Business Plan

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

The Gap and Marketing Directions

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

Second Meditation of Rene Descartes

In five pages Rene Descartes' Meditation II is examined in terms of the moral complexities of the philosopher's assertion 'I am, I...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Richard Matheson's and H.G. Wells' Use of Science Fiction to Portray Alienation

In a paper consisting of 5 pages alienation as a theme are explored in Matheon's I Am Legend and in Wells' The Time Machine and Th...

Refuting Rene Descartes' Argument 'I Think Therefore I Am'

off in the matter of modern political philosophies, it is still important to question what is meant by "think" or what defines the...

Crash of Pan Am Flight 103 and its Implication on Aviation Regulations and Safety

In six pages this paper discusses aviation safety before and after the Lockerbie, Scotland crash of Pan Am Flight 103. Four sourc...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

John Ivacevich and William Glueck's Edited Text Human Resource Mangement Foundations of Personnel

one unnamed executive recently put it, perhaps the always-popular Dilbert, its time to leave the "Lemming School of Management." A...

The Importance of Ancestry in 3 Canadian Poets' Works

The Jewish Canadian heritage which figures prominently in the poetic works of A.M. Klein, Miriam Waddington and Irving Layton is t...

Documentary History of the Contemporary World Jew

In five pages this paper discusses the contemporary era and the quest for Jewish Identity in an assessment of the text portrayals ...

Pros and Cons of Social Security

In eight pages the history of Social Security is examined in an assessment of its pros and cons and discusses 3 important bills in...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...