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Essays 121 - 150

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Literature Review on Customers and Marketing

behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...

Analysis of Opening an NYC Sports Bar

is named "Fans A Lot." COMPANY DESCRIPTION Company Mission When it comes to launching any company or organization, there ...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Clinical Nursing Ladder System Development

process variation, foster awareness of the impact of different clinical decisions, and encourage reduction in undesirable practice...

Dell Computer and a Change in Culture

success include: * Effective internal communication * Efficient business processes * Employee training * Employee motivation * Pos...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Questions on Operations and Logistics

The writer provides answers to different questions regarding operations management, pricing and Logistics. The importance of densi...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Customer Services in Different Industries

As finished units are not kept in stock the customer service process begins prior to the ordering. To make an order the customer n...

How And Why Companies Benefit From Customers Breaking Rules

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...

Aspen Technology Inc Case Study

fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...

If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...