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Essays 121 - 150
1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...
In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...
This paper consists of twelve pages and examines human research planning in terms of its importance in achieving market competitiv...
In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...
In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...
In ten pages this essay presents an overview of the history, 1993 corporate catastrophe and subsequent recovery, SWOT analyses of ...
In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...
In three pages competitive prices and limit pricing are examined in a criticism of Sylos Labini and Bain who maintain companies sh...
among other large operations, according to a recent University of Michigan survey" (Currie, 2000). Much of the dissatisfaction am...
* Manufacturing flexibility is essential (Green and Inman, 2000). * Customers define quality (Green and Inman, 2000). * Team effor...
a certain commodity or service are best served by trading with other countries (Hodge and Nordas, 1998). Furthermore, the higher t...
middle of the 20th century (actually, following the end of World War II, when statistician William Deming took his "14 Points," in...
not the only indicator, but there have also been new competitors that are starting to the market share and reducing overall demand...
where it is the sports utility vehicles that are increasing in sales, the revamping and re-launch of a small car was the result of...
with different brands emphasised in each market, such as the World washing machine in Asia and the formation of a strategic allian...
in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...
In nineteen pages Dell is discussed in terms of background and competitive advantages in an assessment of the company's informatio...
same activities but doing them differently (Porter, 1996). Porter asserts that strategy is the only thing that will help a compan...
not have to wait (Eagles, 2000). This is a simple example of a lean operation. Dell may also be seen as an example, with the way t...
Hence, Porter makes a good point in that it is true that even with a superior management paradigm, profitability becomes illusive....
superior profits. To compete in the long term Porter has argued that there should be a source of competitive advantage, however, t...
project such as this is a success there needs to be more in depth research which cannot be accommodated by quantitative methods. T...
the development over countries such as India and China as well as Ireland where companies such as Compaq (now Hewlett Packard) hav...
the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...
learning curve will increase on a product, for example, over time. While each can stand on its own, when any of the three concepts...
the hotel industry and Marriott Hotels we can see that it is by way of differentiation that they appear to try to operate....
have been an attractive choice, not only due to their knowledge, but also their location in a different part of Europe, benefiting...
In ten pages this paper discusses a proposed Tesco's expansion into the Japanese market in a discussion of competitive advantages,...
as know what. This is the knowledge collection stage and the discipline needed to achieve that information. Similar to an individu...
inbound logistics, operations, outbound logistics, marketing and sales, and service (Porter, 1985). These different activities ...