YOU WERE LOOKING FOR :Ideas in Comparative Advertising
Essays 361 - 390
consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...
In six pages this paper examines how humor is used in TV commercials' advertising strategies. Four sources are cited in the bibli...
with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...
creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...
or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...
more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...
own car repairs and men cook dinner for the kids. Traditional roles have all but disappeared in an era where people have to fend ...
In five pages this paper discusses Internet advertising in a consideration of its effectiveness or ineffectiveness with recommenda...
In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...
2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...
Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...
is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...
the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...
Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...
In six pages 5 questions on monopolies' advertising, demand elasticities, price ceiling, collusive pricing, and monopolies and sca...
In eight pages this company that specializes in the distribution and sale of packaged nuts is examined with a SWOT analysis with a...
a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...
In fourteen pages this paper examines the relationship between advertising and sports in a consideration of product endorsements a...
In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...
In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...
In nine pages this paper examines the nonverbal communication of facial expression in a fictitious company's advertising campaign....
and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...
In five pages advertising with SPSS is analyzed in order to ascertain effectiveness and assessments of both positive and negative ...
In six pages this paper discusses telecommunications and the importance of fiber optics in advertising and medicine. Seven source...
In two pages this paper presents the product Rogaine's promise of hair regrowth as an example of magazine advertising fallacy. On...
In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis...
as beautiful, wild, or successful. Taken one step further, when a product is purchased by an adolescent who is perceived ...
The writer reviews an article that appeared in Billboard Magazine, which discussed the fact that some record companies are willing...
income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...
In a paper that contains five pages the reasons for including the detrimental effects of tobacco in cigarette advertising in the n...