YOU WERE LOOKING FOR :Ideas in Comparative Advertising
Essays 481 - 510
Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...
of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...
be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...
few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...
unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...
complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...
pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...
of also consuming appropriate amounts of carbohydrates is going against the bodys fundamental composition. One can clearly see th...
value of $256.1 billion an increase of 5.6% on 2002. Therefore, research that may indicate better ways of using advertising budget...
ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...
repeat sales. We will first look at an outline which could be presented on a story board and then analysis why this...
coupled with the ever-increasing divide between the major political parties has created a campaign scenario which is vastly differ...
feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...
basic factor in their lives. In the case of the buzzing that is related to BzzAgent the communication is intended to sell a produ...
free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...
lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...
to thirst. However, this alone is not a true emotional. If we look at the polar bear advertisements we can assess the emotional ap...
FVL decides to go with intermodal shipping, for example, they will have to lease or buy shipping containers that are suitable for ...
made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...
encourage organ donations and the wisdom of encouraging healthy people to risk their health by donating organs to strangers (Scott...
"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...
however, is slanted in such a manner that it does not take into full account the mellowing of Malcolm Xs attitudes or the expansio...
In a paper consisting of ten pages the focus is on media advertising companies and how major players have experienced a recent tra...
In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...
This research paper contains ten pages and examines how advertising is used to prevent competitiors from entering certain industri...
In this paper consisting of nine pages the ways in which vehicle advertisers can prevent competitors from entering certain lucrati...
This paper contains ten pages and discusses how Levi Strauss lost its lucrative teen buyer market and what it will take to win the...
In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...
This paper consists of six pages and considers how advertising is responsible for determine what femininity and and masculinity re...
In six pages this paper discusses how advertising uses sexual imagery with the controversial pornographic images of children in Ca...