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Essays 31 - 60

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Postal Services Industry of the United Kingdom

some areas were delivery and collection will cost more than any potential profits, this has lead to some level of protection in or...

Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

Technology/Hospitality Industry

aided both brands in achieving the goal of operating more efficiently, as hotel management can now run the properties more effecti...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

External Environment And Dell

of software programs (Ransford et al, 2003). This is a very real threat to the company and something that needs to be considered. ...

Overview of the United Kingdom's Expansive Supermarket Industry

countries. This was a lengthy government investigation, however, it was found that no price fixing was occurring and that the incr...

Contextual Approach to Media Criticism in 'Star Wars' and 'Jaws'

This is an historical research paper of 8 pages that discusses the impact these films had on popular culture, economics, technolog...

VIDEO GAME INDUSTRY - AN OVERVIEW

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

Peapod and the Success of Supermarket Services

and the people who help gather and pack the items must be paid. The overhead items do add up. What seems to be the case is that th...

Technology and Minorities

In five pages this paper examines the field of technology and the biases that impact upon the involvement of women and blacks....

Hospitality Industry and New Technology's Impact

In five pages this paper discusses how new technology especially the Internet has affected the contemporary hospitality industry. ...

Six Questions on Economics Answered

the way no enforceable rights will lead to opportunism. Coases theorem states that property rights give the market stability by al...

AN OVERVIEW OF HUMAN RESOURCES RECRUITMENT

Focuses on the recruitment and interview process for an addiction counselor and supermarket employee....

Human Resource Management at a Telecommunications Company

high level of reliance on technical skills of relatively few employees as well as services standards, at both customer contact poi...

Printing Industry and Its Technology's Economic Impact

the printing process and allowed daily newspapers, book and magazine publishers to establish better editing and faster turnaround ...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

Business Questions

firm are answerable only the shareholders. Individually shareholders may have little power, although large shareholder may exert s...

U.S. Steel Industry and Legacy Costs

represent approximately $12 billion in legacy costs, which include health-care payments, pensions, insurance and other benefits (M...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

Print Media Impact of Current Technologies

Not unlike other enterprise that relies upon a positive bottom line to remain competitive, small and large media companies alike a...

Current Status of the Tourism and Hospitality Industry in the United States

In five pages this research paper examines the impact of technology upon the U.S. tourism and hospitality industry and the effects...

The Appeal Industry

This 10 page paper examines the influences on the apparel industry in the United States. The paper starts by looking at the genera...

Hospitality Industry and Uses of Technology

technologies that Xeta designed for the hospitality industry, for example, are used by businesses and institutions in order to tra...

Volkswagen and Ford in Foreign Markets

in Japan. Only when it became clear that the Taurus simply would not sell in Japan did Ford learn the reason. The Taurus would n...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

United Kingdom's Airline Industry and External Influences

flights may have local regulations to deal with, for example, at Stansted any flights that take off after eleven oclock at night w...