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Essays 361 - 390

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Dell Computer Corp. Marketing Plan

The writers mission statement within this perspective is that by using this situational analysis in an effective manner they will ...

Overview of Election Campaigns

the emphasis in this paper the student will want to put on the Mayoral race in Houston on November 6, 2001. A comparison of sever...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Robert E. Kelley's How to be a Star at Work

star at work." Kelleys research with Bell Labs discovered that workers and bosses often did not even have the same "idea" of who ...

Health Care, Bigotry, and Prejudice

This paper considers various strategies that can be applied to prevent prejudicial relationships between health care workers and p...

Case Study of Nucor Steel

In nine pages the steel industry is considered in this overview of Nucor's strategies, human capital, and success through maximizi...

STARBUCKS AND STRATEGY

of the coffee house, not necessarily just sell coffee. This is why a great deal of time and effort goes into...

VIDEO GAME INDUSTRY - AN OVERVIEW

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

WAL-MART AND QUESTIONS

This 4-page paper answers questions about Wal-Mart including business strategy and sustainability....

STARBUCKS - MISSION AND STRATEGY

Discusses strategies for Starbucks Co. There are 2 sources listed in the bibliography of this 4-page paper....

SC JOHNSON CASE STUDY

idea of how to buy in bulk. He or she knows the ins and outs of negotiating with a company like S.C. Johnson when it comes to proc...

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...

SWOT Analysis of Unilever's 'Path of Growth' Strategy

seen as a weakness, but this also leads to a greater level of input to the decision making process and reduces the issues of bound...

Strategies and Risks at Starbucks

on the company) was its aggressive expansion strategy from out of the Pacific Northwest, which was, in a sense, to blanet each met...

Strategy and Project Management Questions

The writer answers a set of questions concerning strategy, leadership and change utilising a fictitious case study. The first ques...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

Strategic Plan: St. Vincent Health Care

route of accessible health care to growing numbers of Americans. Harvards Clayton Christensen has long preached the gospel ...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

Virtual Beauty

a much written about highly fragmented industries and the inefficiencies that the fragmentation helps to preserve (Nairn, Price an...

Marketing at Zappos.com

electronics. Whereas athletic shoes sell for full retail price at Zappos.com, 6pm.com offers a few Reebok styles for $14.95. ...

Changing a Fragmented Firm into a Unified Company

This 18 page paper considers the case of a company that has made many acquisitions, but allowed all the acquired companies to carr...

A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)

keep customers can be the difference between success and failure. One firm that has already instigated a loyalty scheme is ...

Gap Analysis: Global Communications

An 11 page paper discussing options available to Global Communications, a company planning to offshore much of its customer servic...

The Challenges of Adopting Customer Centric Processes

market capitalization 64 Figure 13 Hierarchy and Customer Centric Organisational Structure 70 Figure 14 Push Organization 72 Figur...

Place Marketing in Urban Development

the investment take place and the area is improved. This improvement may be with more housing, more industrial or commercial units...

Types of Addiction

comics are well-produced and very content-rich. Theyre designed for adult readers, not like the western comics which are aimed onl...

Michael Jordan's Participation in the Summer Olympics

August 10, 1984, the U.S. mens basketball team was coached by then Indiana University basketball coach Bob Knight. It was the las...