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Essays 451 - 480

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

PepsiCo

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

The Power of Incentives

are Creative," 2007). While contests are good, simply giving the winner some money is not a good idea. Why? The reward should be d...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

Making a Promotion Decision

al, 1999). In this case the problem is the departure of a regional manager, this leaves a space that is to be filled. The job und...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

Health Promotion in the Workplace

(2008) reports about stress and the military and how counseling can help. Nussbaum (2007) points out that counseling is appropriat...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

The Influence of Stax Records

making records, and the arrival of Al Bell, who was hired to make Stax a national brand and succeeded so well he ended up the trag...

Reflective Learning Document; Healthcare Promotion

the stage of evaluation is being one mainly concerned with health-related assessment activities so that progress can be measured a...

Motivation Case Study

R, the response. The stimulus includes variables like initial drive, habit strength, and incentives (Kearsley, 2008). Hull propose...

Health Promotion in the Workplace

newspapers, such as the Chicago Tribune, announced that it would apply a "monthly surcharge of $100 to family premiums" in cases w...

Nurses Knowledge of Prevention Strategies for Constipation in Elderly Patients who are Bed Bound: A Health Promotion Study

of different causative factors (Clinician Reviews, 2007; Hunter et al, 2002). Extrapolated prevalence rates for constipation in t...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Impact of Women in Law Enforcement

they approach law enforcement less as "control through authority" but more like performing a public service (Wells and Alt 105). ...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Versatile Shoe's Product Life Cycle

can go from dress to casual with the use of interchangeable sole sections is far more innovative than is the introduction of a fiv...

Family and Health Promotion

this indicates, family is incorporated into and valued within the realm of pediatric nursing practice as a factor that is crucial ...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

HRM Module Questions

there is no job descripton, uncertainty leads to conditions that can be de-motivational. In addition to this her status is being u...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Three Person Motivation Case Study

"S", stimulus, O, organism, and "R", response. The emotion is the arousal, the excitement of gaining a promotion. This theory wou...

RETAILERS AND CUSTOMER VALUES: A COMPETITIVE EDGE

that if banks use these customer values of speed, price and access (in other words, offering the right distribution at the right c...

STARBUCKS TO GO - STRATEGIC ANALYSIS

The On-The-Go concept will be set up in the lobby of office buildings (or the main building of a corporate campus) - and it will h...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Repositioning Harpers Bazaar

the product, the features it offers, the use of brand names, the sizes packaging and presentation. In repositioning the magazine i...

PROMOTIONAL THOUGHTS FROM A KNOWTHIS.COM TUTORIAL

itself (Knowthis.com, 2008). The tutorial then moves toward more specifics, focusing on advertising and sales. The advertising sec...