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Essays 781 - 810

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

The American Dream in Advertising

includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Advertising Analysis of Red Wing Shoes

free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

A Major Digital Advertising Agency

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Analysis of Starbucks Competitive Environment

significant decline in sales as a result of the global credit crunch (Starbucks, 2009). A lower level of disposable income resulte...

An Outline Addressing Whether or Not Billboard Advertising Distracts Drivers

distract road users may further decrease the accident rates on roads. In understanding the interaction the environmental influen...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

Why Are Female Stereotypes in Advertising Still Effective?

displays of identity and values, which, for the main part are perceived as a result of product placement and marketing the the lin...

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Advertising and Opinion Leader Techniques

psychology and the way in which a person reacts to certain stimuli is a requirement. TARGET AUDIENCE The target audience ha...

The Advertising Strategy Book Positioning: The Battle for Your Mind by Al Ries and Jack Trout

termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Singapore Advertising

of services available. Peoples lives are busier; marketers become increasingly creative in gaining consumers attention to their a...

How Women Have Been Depicted in Advertising Copy

in the Past In first looking at the past in relationship to advertisements we note that one of the primary goals of advertisemen...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Stem Cell Article Summaries & Ethical Advertising

protected by two individual signals that result in differentiation rather than self-renewal. D. Weissman, I. L. (2000). Translati...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...