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Essays 301 - 330

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Environmental Analysis of the Beer Industry in United States; Samuel Adams

males is 67% greater than the average consumption in the general population (Euromonitor, 2005). In terms of occupation type blue...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

Economic Forecasts

the prime market, but the majority of loans; 95%, do not suffer from default. Banks and lenders have targeted the market and leant...

Internal and External Influences on Shell in Oman

The writer looks at some of the environmental influences that are impacting on Shell Oman Marketing Company, including environment...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Purchasing at Proton

and Vietnam. There is an engineering consultancy lead by Lotus, which has offices in the UK, Germany, China and Malaysia. In addit...

External Analysis for a New Microbrewery Company

conditions and as such tools such as PEST analysis, which helps to identify and classify influences in terms of political, economi...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

How is Net Present Value Influenced by Competition?

this tool is impacted by the market conditions. A key input into the equation is the revenue that is produced; this will be impact...

Impact of Price on Demand in the Power Industry

The writer looks at the impact of the supply and demand relationship on price and the way that price will influence demand in the ...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Workplace Dilemmas and Ethics

not necessarily be unethical, it will depend on his contract and he may simply be a poor leader. There are a number of ethical i...

Generational Cohorts in the UAE

By 2008 there were 1.508 main line connections in use, but the proliferation has been hindered in many areas as a result of the to...

FRANCE, BRITAIN AND CROSS-NATIONAL POLICIES OF MARKETS

What would be helpful to fully understand this conflict is to examine two different countries and determine, through this examinat...

Beta Risk Indicator and the Market

company with less pressure in the way the share prices poerfoman and the fear of a fall, especially if management are paid with bu...

Replenishment, Forecasting, Collaborative Planning, and Factory Gate Prices

will be required or even of error rates of any other items that can be measured statistically. To replenish can be defined as "...