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Essays 391 - 420

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

Flunking Out of College, the Causes

Prickhart (2009) writes that what happens to make young people associate in bars and drink, especially in college, is that the per...

DRINK-DRIVING VIRTUAL REALITY GAME: MARKETING OVERVIEW

asked to describe the six macroeconomic environments within the larger macro environment, and discuss the trends and theories pert...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

The Marketing and Distribution of Red Bull

place in private, and the attempted on an invitation-only basis, but are then used in marketing, may be televised as seen with the...

Mountain Dew, Dr. Pepper, and Coke Soft Drinks Compared

little nutritional value, but it is something that people consume anyway. Many people have favorite brands, or at least brand pref...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Argument in Favor of Lowering the Legal Drinking Age to Eighteen

such. One problem is that the state has arbitrarily set the legal age, creating problems on college campuses. Some students grad...

Coca Cola, PepsiCo, and Diversity

In twelve pages these soft drink giants are examined in terms of the diversity efforts undertaken by each. Ten sources are cited ...

A Product Expansion Plan for Starbucks

total, an investment of $2,083,500 will be required, including the cash flow which will be needed to fund the pilot project before...

Underage Drinking, College Students, an Annotated Bibliography

This paper offers an annotated bibliography that pertains to the problem of underage alcohol consumption among college students. T...

Beer, A Drink for the Ages

around the Mediterranean (A history of beer). But once wine became plentiful, the Romans began to move away from beer; it was only...

Proposal to Investigate the Social and Cultural Influences on Drinking Among Young Adults in Britain

The research will look at the reasons behind all increases in alcohol consumption in young people in which will be defined as peop...

Marketing Communications for Cadbury's Drinking Chocolate

is that chocolate is by far the most popular of all flavors added to milk. Another point important in the market is that...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Tutorial on a 'Don't Drink and Drive' Persuasive Speech

driver said the incident happened because the sun was glaring in his eyes (MADD, 1999). Millie and Roy Webb were traveling with ...

Driving, Drinking, Legal and Moral Responsibilities

legal, however recent harm reduction programs which were previously used for illicit drug use are now being applied to those who d...

College Campuses and Binge Drinking

even specifically at college students continue to befall deaf ears (College Binge Drinking, 2002). This social problem indeed is ...

The Three Strikes Law of California

Nine pages and eight sources. This paper provides an overview of the Three Strikes Statute in California. This paper considers t...

Ang Lee's Eat Drink Man Woman Overview and Film Review

depth, grace, and often touching humor with which the story is actually presented. Family, love, and tradition are all presented, ...

John Stuart Mill, Legal Age Limit for Alcohol Drinking, Drug Abuse, and Pornography

The utilitarian philosophy of John Stuart Mill is applied to these topics in a paper consisting of 5 pages. Three sources are cit...

Massachusetts, Driving and Drinking

In six pages the Massachusetts laws regarding driving and levels of blood alcohol are discussed. Five sources are cited in the bi...

Service Industry Liability and Drunk Drivers

Would the bartender be considered liable for the deaths of those innocent people? Was it his responsibility even though the drunk...

Quality of Drinking Water

the fact that some of the pipes which deliver water in large cities are 80 to 100 years old (Suarez NPR). Experts point out that a...

Drinking, Love, Loss, and Raymond Carver

In seven pages the numbing effects of alcohol as depicted in Raymond Carver's 'Why Don't You Dance,?' 'Gazebo,' and 'What We Talk ...

Analyzing The 'Number 2' Soft Drink Manufacturer PepsiCo

In a paper consisting of seven pages a SWOT analysis is applied to the company that also owns Taco Bell, Pizza Hut, KFC, and Frito...

Teen Drinking and its Dangers

In nine pages this research paper discusses contemporary society and the dangers connected with teen alcoholism. Seven sources ar...

Murder Charges and Drunk Drivers

In fifteen pages this paper argues in favor of murder charges for those who kill a person or persons when driving while intoxicate...

Non Alcoholic Soft Drink Energy Booster Zappy

In five pages this paper presents a Zappy product company analysis in an assessment of pros and cons and preferable distribution c...