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Guards marketing budget. She feels that spending should be "proportional to the brands sales by region rather than to regional po...

control is the means by which manufacturers achieve that end. Probability can add a measure of confidence to decision making that...

the option of acting differently. Furthermore, early Christians argued that God, who is completely good, cannot be held responsibl...

more than 4.8 million computers were connected to the Internet (1995). One can imagine that number is much greater today. In any e...

for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cycle that is mo...

the level at which direct costs account take up revenue. The current gross profit margin is 39.4% (Morning Star, 2003), this compa...

meeting their changing needs, Levitt (1986) argues that the future of the railroad industry could have been much different. It, a...

vendors: the exploited poor, who need to be protected against the greedy rich. However, the vendors are themselves anxious to sell...

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

had less to spend on cosmetics; potential customers in Japan had more than anyone. Chinas growth was uneven but dramatic, bringin...

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

be paid to the relevant areas by the management of each division and enhance profits (Mintzberg et al, 2008) The second alterativ...

price will increase demand and revenue there may be some benefit to cutting prices fr Big Drive Auto. 2. Identify how interest ra...

the same general trend will be seen, this is usually performed using the ordinary least squares (OLS) method (McCullagh and Nelder...

bank? This means assessing whether nor not the bank were intending to create a contract. The bank are claiming that this was not t...

limited to car, property, life2 and commercial insurance policies. The firm acts as an intermediary, with packaged insurance pro...

In a competitive environment a firm has to be able to adapt and adjust, understanding the environment within which it is operating...

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

The writer looks at the way AXA operated and identifies the after sales service area as having room for improvement and then sugge...

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

over the female, with then romanticised image supported by the softer focus and warm colour, associating the myth and the emotions...

less enthusiastic about purchasing a Toyota. In any industry the way in which the demand emerges is subject to a large number of f...

of case law as well as statutes may indicate potential outcomes, but without laws that cover all scenarios and a legal approach wh...

to be excluded by terms in contracts, such as the potential to expressly exclude the Contracts (Rights of Third Parties) Act 1999,...