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was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

had less to spend on cosmetics; potential customers in Japan had more than anyone. Chinas growth was uneven but dramatic, bringin...

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of Americ...

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

a "nigger drink" (How corporate America came to recognize diversity, one Pepsi at a time, 2007). One thing the article mentions ...

the entire budget with demand line; This shows us that where all the money were spent on capital goods there would be nothing ...

increased 49% over two years, well ahead of sales level increases (Byrnes et al, 2007). Therefore, the main problems for Dell ar...

the large supermarket chains in the UK differentiation alone is not enough, there also needs to be the ability to benefit from eco...

the individual retail customer that the company needs to focus on in its effort to increase sales to a sustainable level. T...

Peter Drucker has advocated the worth of innovation for decades; Tom Peters and John Kao have supported the precepts of creativity...

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

favorable financial terms, end users interests lay in the product. Being close to the end user provided valuable product and cust...

crowded market of hundreds, the inability of users of a single ISP would not be of great concern. The difference here is that AOL...

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

the internal supply chain. However this can also be a symptom as the behaviour pattern of Li Jinsongs manager Karim is also one of...

that the company will be able to raise financing of its own. From the Equitable standpoint this may mean that they will be bette...

an hypothesis. If the sales are the same in all locations they should all have the same average. If we take the average daily sale...

a licence (Wilkinson, 2001). The Rents Act give protection only in respect of rent control and tenure only to tenants. Where ther...

In 2002 The Economist predicts that the property market would fall, the same prediction has been made by the Economist every years...

of the club the management need to identify the variables that will help to support and increase ticket sales. The main purpose of...

sales person who works only for commission is much more motivated to sell houses than is someone who is working at a store where t...

correlational, quasi-experimental and experimental (Curwin and Slater, 2001). Qualitative research is narrower and more co...

be time for an airline to be sacrificed as an example to all of the others currently operating under the protection of Chapter 11....

merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented ca...

In six pages this student submitted case study on land law involves a property sale that includes such topics as leases, covenants...

There were 488 radio stations in Colombia in 1999, 454 AM and 34 FM, as well as 60 television broadcast stations (Colombia). Thou...

in each subsequent year (Molson-Coors, 2005). This move merges two companies with similar values and operating philosophies as we...