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Essays 451 - 480

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

American Hotel Industry Changes

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

Consumer Behavior and Dyadic Exchange

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Marketing and Communication Models

of transmitter influencing the receiver (Jablin 1979). When considering these models it is also worth remembering that communicati...

Marketing Mix and Communication

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

Trust Within Business Negotiation

best while the manager is there to do what he should be doing: leading the organization through effective communication and negoti...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Management and Communications Analysis of Kinko's

In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Nonverbal Communication Across Cultures

Nonverbal communication can be just as important as verbal in conveying intent and feeling. This paper discusses nonverbal challen...

The Cheese and the Worms by Carlo Ginzburg

The writer analyzes the book The Cheese and the Worms: The Cosmos of a Sixteenth-Century Miller by Carlo Ginzburg and argues that ...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Marketing and Communication in the Future

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Workplace Conflict: Funeral Home

between the feuding parties, attempting to draw likenesses rather than differences. By focusing upon the positive, the informatio...

Leadership and Communication

opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...

The Economy of Saudi Arabia

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

Creating Value with ERP Enterprise Resource Planning

companies have a greater level of control, and as such we can start to see why there is the added value and knowledge is values as...

The Cakewalk Dance

including at least some of the traditional African dance movements in their mocking. In fact, Ellison said that the slaves were "b...

Can A Sense Of National Unity Be Constructed Through Cultural Policy?

even simply a shared feeling of community which is aided by a common enemy. The increased fragmentation that has been seen today ...

Reducing Prejudice

contemporary forms of prejudice" (Dovidio et al, 1999, pp. 101-105). Intergroup contact as a method of reducing prejudice ...

Internal and External PR

If we consider relationship management this is similar to employee relations, and may beth be seen as usually undertaken internall...

The Strategic Plan

likely result in more motivated workers. 2) What is the culture of the organization? So what is culture? It is the shared belief...

Definition of Source Credibility

power not all of which are going to be applicable to communication across the media. The five type of power they identified were; ...

Tesco and Marketing Communications Campaign Evaluation

at Morrisons look on the Tesco web site. This is a very plan and simple advertisement, indeed, at the beginning, if the...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

Johnson and Johnson Marketing Communications

and in 2001 unofficially took over daily operations of Johnson & Johnson as he was being trained to succeed Ralph Larsen upon his ...