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Essays 631 - 660

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

8 Steps of Kotter Integrated with Ideas of Ivancevich and Matteson's Concepts

or a list. Complete narratives do not always make it clear how each of one authors steps are found in the concepts of another auth...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

An Analysis of Dr. Georgi Lozanov's Integrated Learning Techniques

element and understand the theory behind it. Dr. Lazanov developed this process in the 1970s (Lazanov and Gateva, 1988). ...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Integrated Services Digital Network

In eight pages an overview of ISDN is presented in terms of what it is, its functions, costs, suppliers, equipment that is require...

Healthcare Integrated Systems

In twelve pages this paper examines resource information management integration considerations and includes systems definitions, t...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Nursing and Integrated Clinical Pathways

that they need to have explained by their physician or nurse. Typically, the last page of the form contains discharge instructions...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

3 Interrelated Articles on Business Integrated

In five pages this paper shows how a common thesis can successfully integrate three similar business articles on total quality man...

Conflict Oriented or Integrated Law Concept

In eight pages this paper examines law within the theoretical contexts of conflict oriented and integrated approaches. Ten source...

United Kingdom's Grampian Country Food Group and Integrated Planning

In seven pages this paper examines integrated and strategic planning as it relates to this UK producer of poultry. Four sources a...

Integrated Steel Mills and Mini Mills

is a joint venture between Americas LTV, Japans Sumitomo and British Steel has face enormous problems with its mini mill in Alabam...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...