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Essays 241 - 270

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Turner's Theory and the Use of Text in Film as Interactive Social Practice

the change - dwindling audience numbers, and the need to cope with more complex narrative structures, for instance - were the outw...

Health Data Interactive and the National Center for Health Statistics

This paper explores human longevity as pictured by government statistics. Why is human longevity increasing at the same time dise...

Drug Use, Abuse and Treatment in a Social Interactive Approach

difference plays a part in substance use and abuse. In other words, females are more inclined to be judged by their peers and pare...

Kevin Wilson's Technologies of Control The New Interactive Media for the Home

being extended to other sectors of our society. Wilson (2000) warns, in fact, that workplace communication technology is a techno...

European American Values and Native American Values

example, that shaped the tribal communities and their emphasis on sharing resources as a primary value (Larson). The land was far ...

Humanity, Values, and Valuing

Indeed, the issues behind ethics and morality are critical to defining what meaning truly represents. One who has addressed these...

Exchange Value and Use Value Differences

get $500 for it on the market as automobiles depreciate and this car is about 15 years old. However, the use value is much greater...

Family Values are the Most Important Values

suggests that true family values are similar to the mission statements corporations use to help their employees understand the com...

White Values versus Values of Native Americans

include any consideration of an alternate opinion to their worldview. They fully expected the Native Americans to accept that it w...

Market Value Add and Economic Value Add

reflecting a more accurate statement of a companys health and wealth (Stern Stewart & Co., 1999). In most cases, "opportunity cost...

Future Value and Present Value Calculations

objective matter, such as money, in a subjective context, such as the future. This can lead to a variety of troubles, wherein indi...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

The Use of Mascots in the Olympic Games

Olympic game of the host country". This may be a cynical perception of the Olympic mascots, but with the higher levels of investme...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Starbucks Principles And Values

to do with the fact that the company offers the same benefits to part-time employees as full-time employees (Weber, 2005). The sal...

C-TPAT & ISO 9000 - Global Value Chain

has added another dimension to the process in that companies are now transporting materials and products across geographic borders...

Valuation and Cash Flows at Garmin

to a share price of $27.56 per share. However the shares are already below this and using the same approach with a market value cu...

Business Strategies for Difficult Trading Conditions

actively add value to the product/service being produced (Porter, 1985). The reduction of cost should not be achieved at the cost ...

Logistics for an Online Grocery Store

as the entire chain from the sources of the raw materials though the collection processing, secondary process, logistics and suppl...

Theory of Value and Adam Smith

In this paper consisting of seven pages the conflict within Smith's Theory of Value that is in stark contrast to the idealism of h...

Using CAPM to Value Boeing

6%) = 7.726% If this should be the rate of return we can now use this along with the return that is already...

The Utilization of Financial Concepts When Looking at the Case of Guillermo Furniture Store

investment may be assessed to determine which would have the highest and the lowest opportunity cost, so that Guillermo may maximi...

Valuation of Hays Plc

The equation for this is DPS(1) / ERR-g = Value of stock, where DPS(1)is the dividends that are expected within one year, ERR is...

Valuing a Firm

There are many ways that firms may be valued, with investors seeking to find models to help them assess the real value of a firm. ...

Cytochrome P450 in The Transformation of Biomass into Ethanol

have a great potential to be used in order to improve the process after the starch enriched product the point where enzymes are ad...

The Latest Pharma Merger

and the layoffs, Pfizer will gain economies of scale through savings (Armstrong, 2009). Estimated profit for the next four ears is...

Things Fall Apart: A Cultural Analysis of Chinua Achebe's Novel

This act served a dual significance - it ended Okonkwos life and anguish, and it was a parting shot to the Christianity that had t...