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Essays 391 - 420

Nike's Use of Mass Customization

(Evans, 2001). However the model was not new, and had helped companies such as Timbuk2 increase sales on average 51% per annum eve...

Marketing

Of far greater interest to the consumer are the costs, the utility, and the popularity of any given item . . . and not necessarily...

Changes in the Sports Car Industry

In nine pages this paper examines sports care industry changes, micro and macroenvironmental issues, and concepts of core marketin...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

Values of the Enlightenment and Romanticism

In seven pages this paper discusses the Enlightenment and Romantic values in a consideration of 'The Tyger' by William Blake and '...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Los Angeles's Western Atlas International and EVA

In thirty pages this paper considers Economic Value Added concepts and then they are related to Western Atlas International's stat...

Small Business and the Importance of Marketing

In six pages this paper examines how the success of a small business such as a Los Angeles based executive gift service is depende...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

Meditation Value, Zen Buddhism, and Martin Heidegger

In nine pages this paper considers Zen Buddhism and Heidegger's teaching in a discussion of how meditation and its value relates t...

Alienation Concept of Karl Marx

In five pages this paper examines the alienation concept of Karl Marx as it relates to social value, time, and labor with critical...

The Characterization of Celie in The Color Purple by Alice Walker

In four pages this essay explores how the character of Celie illustrates various value concepts. There is no bibliography include...

Community in the Writings of Cotton Mather, Roger Williams, and John Winthrop

In five pages these early American founding fathers are considered in terms of their community concepts that represent a kind of s...

Operations Management Concepts

cost leader in either the industry, or just the relevant segment of the industry. In each industry or segment only one company may...

Fast Food and the World Economy

Introduced by The Economist magazine during the late 1980s, the Big Mac index tries to examine if currencies are at the correct le...

Pragmatic Philosophy of William James

of moral responsibility, freedom of action, individual effort and aspiration" (Frost, 1962, p. 50). While a pure empiricist wou...

Research Assessment of the Study in 'Evaluative and Descriptive Response Patterns to Negative Image Attributes'

any other source of information about the brand, whether good or bad, whether directly promoted or not. Essentially, "Anything th...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Value Theory of Immanuel Kant

not for ones performance, but for his or her actions which may be attributable to a sense of duty (Honderich 323). To some, this m...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Concept Map and Technology Design Options

that are needed for the DBA (Kaufmann, 2002). The architecture of the application is as a file server instead of a client server ...

Overview of the Generation Gap

[was] ...especially intense and disruptive" (Smith, 2000). The 1960s and early 1970s saw the division between generations was base...

Money and its Time Value

in the future than it would be even if there were no inflation due to the accumulation. Not having it may be seen as being an oppo...

Oedipus Rex by Sophocles and Social Values

extremely civic-minded society and active participation in the democratic process was demanded of everyone. No one took his polit...

The Use of Positive Culture in an Organization

management, it is a reflection of the way that culture from outside impacts and the way that the employment relationship is manage...

The Concept of Mercantilism

a significant shift in the way that the supporting military forces were utilized. Prior to the mercantilist period the dominant mi...

Overview of Sony PlayStation

mid-2000s (Wall, 2001). The stakes are high in such a market therefore -- and this provides good reason for Sony to continue its w...

Definition and Principles of Leadership

activities within an organized group that involves establishing progressive standards designed to meet specific goals. The person...

Investment Assessment

decision is not always easy; the increased need for capital can have a number of knock on effects, increasing the cost of capital ...