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Essays 181 - 210

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Meaning and Philosophy

constructed and the meaning made perfectly clear so that all understand what types of behavior will be tolerated and which will no...

Internal Marketing Role and Security Management

that seems to be when more security is called for. In addition, research shows that the most devastating attacks on computer netwo...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

EDUTOT - INTERNAL MARKETING PLAN

In previous papers, Ive collected information about various countries that might be receptive to EduTot, the software educational ...

Correctional Institutions Stakeholders

Institutional facility is a good example. California found that violence was reduced if they separated Hispanic and Black prisons ...

Analysis of Tyco International

In all industry sectors there is a relatively high level of recurring revenue, although not as high as ADT (Tyco, 2012). The stru...

Environment Analysis of Largest Retail Store

Both internal and external analyses are reported in this essay. Common tools like PESTLE, SWOT, and Porter's analysis are used to ...

Accounting Board Oversight

The Sarbanes-Oxley Act of 2002 mandates that company management to assess and report the effectiveness of their internal control e...

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

Hewlett Packard

the market. This sums up the strategy of a company which wishes to be a leader rather than a second mover in...

Stakeholders, Old and Transformed Organizational Structures and Management of Diversity

as earnings reports and annual reports. However, further communication may take place indirectly through the use of dividends weak...

Factors Influencing the Effectiveness of Internal Audit in the Public Sector

impact on effect of audits we can look at each individually. 2. Accounting system in the public sector In any public-sector ther...

Cross-Border Mergers and Acquisitions; The Case of Santander and Abbey National

after the acquisition of Abbey National (Harwood, 2005). Santander is a Spanish bank, was performing well in its own marke...

HSBC in China

exercised is reflected in the commercial environment. In 2001 China joined the World Trade Organisation, as part of that agreement...

Managing Internal Pricing

the business of PepsiCo (Traceable and Common Fixed Costs, n.d.). Transfer Pricing Transfer pricing is the "amount charged ...

How The Sarbanes-Oxley Act Can Help A Firm Protect Its' Cash

is likely to impact on internal controls and protecting cash come under section 404 (Bryan and Lilien, 2005). Under this section ...

Organizations and Internal Control

In five pages this research paper examines organizations within the context of internal operational control in a consideration of ...

Internal Auditing and Fraud Detection

of an organization by auditors trained in detecting fraudulent practices is of great importance from moral, legal, and profitabili...

Programs of Internal Control

There will be clear and well defined goals, set and understood procedures, the roles of those involved will be clear and there wil...

Internal Publics and Communication

it helped to develop a sense of community (Parker, 2001). They further wanted to know if it did build a sense of community, which ...

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...

Starbucks; Core Competences and Value Chain Analysis

out the new format of a coffee bar. He gains a site in the down town area and the first modern format Starbucks opens. The experim...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Are Marketing Plans and Audits Really Needed?

it is undertaken and its importance in a changing environment that is to be assessed. 2. Marketing The aim of marketing ad the ...

Business and Marketing Practices

decisions on these types of core values (Krell, 2006, 58). Donald & Goldsby (2004, 13) remark that in resolving ethical issues, a ...