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Essays 391 - 420

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

International Accounting Standards Implementation Benefits and Costs

in some countries. Therefore, even in a single country there are choices. When it is considered the level of flexibility internati...

The Central Reasons for the Onset of the First World War

history who have sought to elevate themselves by conquering others, including not only Napoleon, but also Hitler, Genghis Khan, Iv...

Post WorldCom and Enron International Accounting Standards

a result of ending some of the companys more obscure partnerships (Leonard, 2001). And, it was these partnerships that severely h...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Boeing Airlines, International Sales, and Ethics

global market Boeings response was to strengthen its forces. In August, 1997, Boeing completed a merger with another commercial j...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Mercury Shoes' Board Report

changes. Currently revenues have been depressed by the losses incurred in the forest fires of Southeast Asia, discussed further b...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Regional International Relations and the Effects of the Asian Financial Crisis

In a report consisting of nine pages the ways in which international relations have been impacted upon as a result of the Asian fi...

Overview of IAS

In nine pages international accounting standards are examined in terms of investments, cash flow reporting, retirement benefits, t...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Techniques in Advanced Marketing

This paper consists of twenty pages includes content analysis, case study research tools, and discusses such marketing techniques ...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Los Angeles's Western Atlas International and EVA

In thirty pages this paper considers Economic Value Added concepts and then they are related to Western Atlas International's stat...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Nuclear Testing and International Law

In fifteen pages international law with regard to nuclear testing is examined in a consideration of the South Pacific nuclear test...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

Economics, Globalization, the Environment and Social Justice

the social justice advocates and academicians who claim that this isnt necessarily the case, as well see in this paper. Be...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Australia's International Arbitration Law and Commercial Arbitration Law

and Enforcement of Foreign Arbitral Wars (the New York Convention), the UNCITRAL Model Law and the Convention on the Settlement of...

Twenty Three Questions on International Finance Answered

The equation is Ks = Krf + B ( Km - Krf). Here Ks is the rate of return required, Krf is the risk free rate, usually measured...

Globalization and International Institutions

of "multilateralism" had become unacceptable and restrictive to the freedom that the U.S. thought it deserved (Stewart, 2001). Ou...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

London Clubs International and WACC

London Clubs International the figures for the latest set of accounts tell use that there is a total of ?2,781 in equity. There ar...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Airport Construction and Operating Challenges

of 2000 or later, there were no airports in North America that met this criteria. Denver has been the most recent airport to open ...