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Essays 181 - 210

Corporate Expansion Through Non-Traditional Means

with a problem: after years of slowly built success filling a niche market in consumer resource marketing by creating a helpful an...

Exporting Healthy Beverage Out of Country

This company produces delicious, non-alcoholic, organic beverages and is ready to expand globally. New Zealand is selected as the...

DETERMINING AN ECONOMIC ENVIRONMENT IN INTERNATIONAL MARKETING

to a point, that economic stability of a country is one of the appealing factors for a multinational corporation. But its not THE ...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

The Expansion of Tesco into the United States

they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...

Music Industry Decision Making

leads both the US and Europe, and by a wide margin (Cieslak, 2007). As digital forms continue to evolve, if CD sales contin...

British Airways

survey of International airline passengers 33% of customers had stated that the company they most wanted to avoid was British Airw...

Belize as a Hospitality Market

percent of those over the age of 15 can read and write (Belize 2008). Tourist Accommodations Superficially, it could appear...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Marketing PET Flake

emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...

In Support of Additional Financing for International Development

9/11, democracy has been curtailed in order to increase security. Security concerns aside, there are questions surrounding the ef...

Purchasing at Proton

and Vietnam. There is an engineering consultancy lead by Lotus, which has offices in the UK, Germany, China and Malaysia. In addit...

Against Trade Liberalization

to the extent that they are dealing with ethical companies. In far too many instances - the old Nike sweatshops, Union Carbide in...

Canada's Globalization Opposition

finance. It would be useful, therefore, to look at the implications of globalisation and the reasons why Canadians are opposed to ...

Global Marketing of India and the Role Technology Should Play

In twenty pages this paper discusses the role technology must play in India's international marketing if it is going to be globall...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Europe's Beef Crisis

In five pages this paper examines the European BSE beef crisis from an international marketing perspective. Five sources are list...

Oveview of Global Distribution Systems

In five pages GDS is examined in terms of Internet distribution and international instruments of sales and marketing in a consider...

UK, US, France, Germany, and Japan Stock Markets

In twelve pages this quintet of international stock markets are examined in terms of characteristics, features, size, and history....

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

WHEN THE U.S. SNEEZES, THE WORLD CATCHES COLD: THE SUBPRIME FALLOUT AND ITS IMPACT ON GLOBAL MARKETS

Or so it was thought. Then trouble reared its head. As interest rates went up, sub-prime mortgage interest rates ballooned...

Forwards and Other Financial Tools

the company will no longer be exposed to a potential fall ion the exchange rate which would mean that the company would gain less ...

The Weight Watchers IPO

price is increased and were quickly trading above the $32 level (The IPO Reporter, 2002). Therefore, there was a general and we co...

Case Study on Global Marketing, the Japanese Anime Astro Boy, and an International Youth Culture

throughout the world, more than 1.1 billion people from ages 15 to 24, have spent a large part of their lives surfing the Internet...

BOEING & AIRBUS JUMBOLINERS ARE SUPER PROBLEMS

In this day and age of globalization and international trading, the airline looms as a massive symbol. Given its importance in bri...

Strategy Plan for a Regional Water Bottling Company

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....

Strategic Decisions at EBay

This 3 page paper looks at the way strategies and strategic decisions have been made at eBay and how the company competes. The pap...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Global Trade

to the terms of GATT as full contracting parties, and another twenty-two countries had agreed to various aspects of the treaty (Hi...