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Essays 331 - 360

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Consumer Behavior and Dyadic Exchange

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

Consumerism and the Effects of the Internet

of contemporary consumerism is the overwhelming impact that the Internet has had upon children. II. CHILDREN, CONSUMERISM AND THE...

Internet Terrorism and Freedom

In twenty pages this paper examines the Internet's anonymous servers in terms of advantages and disadvantages and discusses releva...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Overview of Canada's Service Delivery

In six pages this paper examines the Internet's significance in Canada's service delivery in this overview. Five sources are cite...

Internet and Pirating Software

In five pages this paper examines the role of the Internet in increased software piracy with recommendations offered regarding tou...

Research Proposal on Hong Kong eCommerce Challenges

In twenty four pages Internet business in Hong Kong is examined in a research proposal that focuses upon ecommerce challenges and ...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Internet Marketing Information Management II

In ten pages data mining is discussed with the focus being on opt in mailing list approaches. Thirteen sources are cited in the b...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

VoIP

which many telephone companies adopted for the basis of their telecommunications system (Gig, 2000). The potential for VoIP is t...

Internet and White Collar Crime

1996, but it is up to the FCC to interpret the law and establish the rules for how the law will be implemented" (Fletcher 62). I....

Marketing Mix and Communication

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

Nike's Internet Initiative, E-Nike and E-Marketing Strategies

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Study of IMC

of focusing on geography, products and services (ADWEEK, 2000). Kliatchko commented that Integrated Marketing Communications has ...

Business, Internet, and IS

the Internet, trading partners can bypass intermediaries and inefficient multi-layered procedures. Furthermore, Web-sites are avai...

Marketing Communications Changes

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

Leadership, Strategy, Foreign Markets, and SBC Communications

traffic, say - at a big discount" (Mehta, 2003, p. 151). In addition, each state got to set limits to how much the Bell companies ...

Asia's WLAN and 3G Communications Markets

as Japan being an early adopter for new technology, and many other countries still lagging behind. Third generations teleph...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Intranet Business Intelligence Applications

isolating server system that effectively keeps the populace from entering. Creating the web site on an internal network is one wa...

Journalism and the Internet

this was a publication where many different items of news described the events of a recent period and were run end to end(Smith, 1...

Internet Business Marketing

And the transformation is expected to become even more important as the twenty-first century unfolds (1999). While it seems as if ...

Integrated Privatization Marketing Campaign Development

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

Internet Information Basics

In a paper consisting of ten pages the ways in which the Internet can be used are examined with its historical development first c...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Democracy in the Digital Age by Wilhelm

a divide now but that does not mean that the problem cannot be corrected. Wilhelm (2000) hints that the conversations which occu...