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Essays 391 - 420

Pure Play Internet Banks; Can they Create Value?

in the way that the customers see the bank, if they value the bank services more than other banks loyalty maybe increased and over...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Introduction To IT Questions

may be found with the use of a search engine, which lists web pages that have specific terms (Gralla, 2000). The majority of the d...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Critique of "Computers in Clinical Assessment: Historical Developments, Present Status, and Future Challenges"

which can be found in various forms scattered all through the Internet. "Overall, there is greater potential for resistance...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

The Deleterious Effects of Computer Gambling

are admitted sex addicts and "shopohaulics." No one would want to outlaw shopping or sex, but of course, sex and shopping are regu...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

GLOBAL MARKETING COMMUNICATIONS

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

The Economy of Saudi Arabia

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

Coca Cola's Integrated Marketing

a far different industry than it was only a decade ago. Changes were apparent even then, but few understood the breadth of change...

Napster and Organizational Change

as pronounced, but the university is definitely not completely ignoring the issue (Steinfeldt 2002). CHANGES IN THE WORKS W...

Encouraging the Development of the Internet in Developing Nations

Business moves more quickly than at any other time, and it is essential that remote sites be in contact with each other, with corp...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

Privacy and the Internet

press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances" (The Declara...

E-Commerce and Influencing Organizational Goals

In the store, the book browser has the advantage of reading jacket covers and snippets of several pages throughout a book, while e...

Development of Graphic Arts in the Future

graphic art, indeed there is a plethora of advertisements form the Victorian era that may be seen as accomplished graphic art, wit...

Testing Differences Between Internet and Non Internet Applications

Internet and non-internet uses then we will see a great difference in the way they are tested an monitored. The development of di...

Analysis of IMC

4. Once the consumer is aware of and understands the brands characteristics, the advertising must, fourth, convince the consumer t...

Internet Group Membership and the All Macaw Group

The student writing on this topic should note that I personally have been a member of AllMacaw since its inception and have full k...

Internet Marketing of Nokia to Students

aim of this resech is to determine of the internet would be a suitable distribution channel for the sale of Nokia goods to student...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Democracy in the Digital Age by Wilhelm

a divide now but that does not mean that the problem cannot be corrected. Wilhelm (2000) hints that the conversations which occu...

Nike's Internet Initiative, E-Nike and E-Marketing Strategies

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Study of IMC

of focusing on geography, products and services (ADWEEK, 2000). Kliatchko commented that Integrated Marketing Communications has ...

Integrated Privatization Marketing Campaign Development

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

Journalism and the Internet

this was a publication where many different items of news described the events of a recent period and were run end to end(Smith, 1...

Internet Business Marketing

And the transformation is expected to become even more important as the twenty-first century unfolds (1999). While it seems as if ...

Marketing and Communication Models

of transmitter influencing the receiver (Jablin 1979). When considering these models it is also worth remembering that communicati...

Intranet Business Intelligence Applications

isolating server system that effectively keeps the populace from entering. Creating the web site on an internal network is one wa...