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Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Technology and Globalization

that the world was round, following the voyage of Christopher Columbus to America, when seeking to find a route to India, a journe...

The Process and Barriers in Communication

unconscious models, either directly or indirectly. He way that this has taken place has changed over the years, undergoing evolut...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

Adopting an Internet Strategy

Where used for promotion only a company website will act as a promotion tool, giving out information out about the company, promot...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Internet Communication

This 10 page paper examines the ways in which the Internet makes up for the lack of channels that carry visual and audio signals w...