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culture to support effective marketing, sales, and service processes. CRM applications can enable effective Customer Relationship ...

with a background understanding of existing influences that more specific SMEs concerns may be addressed. This will also help to c...

contrast, Steward reported a large and comprehensive literature review identifying numerous authors and numerous topics and subtop...

to increase communication, and give general feedback, new abut the firm and recognise good performance of individuals and support ...

how public employees are treated and how they treat each other influences how they treat the public. 2. Theoretical Framework Ev...

In eight pages this paper examines globalization in an overview of the role the Internet plays. Eleven sources are cited in the b...

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

In five pages this paper examines hotel chains' approaches to operations and various marketing strategies in a consdieration of th...

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

cost drivers for the business (Thompson, 2005). The company in the Mikes Bikes scenario wishes to maintain quality as the same t...

strategy, with different types of strategy approaches being used. The idea is that strategy can determine actions and the way in w...

service environment and the role of the employees is of paramount importance, as they are a key element in the provision of the se...

that employees may take time off of work for a number of reasons, some of which may be valid, such as illness and family emergency...

2050, there is a large pull factor for western companies to ether this market (Mintzberg et al., 2008). However, where there are b...

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

the commercial environment * To identify relevant theoretical models that may be used to assess CSR practices. * To assess the di...

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

2008). However, the decision is not this straightforward. If a new business is attracted to the area there is the potential for a ...

policies, implementation and use may occur, impacting different stakeholders. 2. Methodology To assess the way popular media a...

slip has been occurring without any reversal despite a high level of help over the years from the Malaysian government, including ...

in their idea or product; if this is the case then it appears clear that mission will be one of the first stages in strategic mana...

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

initial interviews took place, the weeding-out process, so to speak. It was also here where the new hire would stop his or her fir...

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). This means that the cost to the firm of pro...

With increasing pressures placed on organizations and the potential benefits that may be obtained from adopting characteristics of...

living in the US... by developing policies and plans to initiate actions through students and faculty" (Spilde 2009, p. 6). This d...