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Essays 151 - 180

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

B2B Marketing and Opportunities for the Pharmaceutical Industry

In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Small Business and the WWW

the middle of the night, design Christmas presents for two nieces and a co-workers child, make special shipping instructions, and ...

Consumer Behavior Changes and Marketing Implications

In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...

Online Education and Marketing

Successful completion of the program (and therefore awarding of the degree) requires five weeks of study on Dukes Durham, North Ca...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

The Dissemination and Marketing of Music from Tin Pan Alley to the Modern Day

publishing of magazines or stationary (Tawa, 1990). The main method of distribution involved composers approaching the publishers...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

Limiting Web Site Porn

Internet pornography accounts for $2.5 billion of the $57 billion pornography market. The Web has made porn easily accessible by i...

Technology and Trends in E-Marketing

has introduced customer relationship management as a way to build and maintain markets. In this paper, well examine some fa...

Webvan's Marketing Failure

personally had done his shopping and loaded his bags into his home himself. For only a slightly higher total cost, the customer w...

Impact of Marketing Technology on the UK Supermarket Industry

of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

Amazon.com and the Italian Market

never seen itself as being constrained to the segment of the online market it was merely starting in that area. Today the company ...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

Marketing Potential of XBox Gaming Online

fifty (Business Wire, 2005). "Blackhawk Down" is also interesting in demonstrating the marketing pull exerted by XBox liv...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Overview of the Microsoft Antitrust Case

fence replied: "Thats crazy. Microsoft is on a rampage, and the Department of Justice should rein the company in" (1995, p.106). ...

WWW, Demographics, and Marketing Information Systems

information system. These include Plog Research, the web site of the Kentucky Cabinet for Economic Development, FreeDemographics....

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

eCommerce Market Pricing Variations

e-businesses should be greater than $50 billion (2000, p.PG) (See Chart Below). The future of e-retailing is big and so questions ...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

Risk Management and Insurance Software Online Development and Marketing

In twelve pages this report considers risk management and how a program for marketing and development software can provide an insu...

Competition Issues and Microsoft

to Nintendo (European Report, 2002). 3. Navision, a Danish company that develops enterprise and accounting software (The Practical...