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Essays 541 - 570

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Questions on Macroeconomics Discussed

fired), but most is completely voluntary and generally is temporary as those affected by it actively seek other employment. Effec...

Dixon's Group and Marketing Methodology

correlational, quasi-experimental and experimental (Curwin and Slater, 2001). Qualitative research is narrower and more co...

Economy and Labor Market of Japan

in the total population and the population of working age: Iwata states that "It will diminish to about 40 percent of the current ...

Marketing Mix and Marriott International

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

Kentucky Fried Chicken Marketing Changes

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Non Discrimination under GATT

substitute product does not receive the same taxation treatment. This is important as it extends the potential for a like product,...

Age 18 or 21

There is some controversy over the ages 18 and 21. For instance, in some states a person who is 18 can order an alcoholic beverag...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

A Software Advertisement Analysis

In nine pages Microsoft Office magazine print advertisements are analyzed in terms of such considerations as psychological screens...

Single Young Adults and Consumer Behavior

In six pages consumers under the age of twenty five are considered in terms of their characteristics and their unpredictability fr...

Market Changes in Kuwait Resulting from Changes in Population Numbers

continue improving over the next 25 years. By the year 2035 there is an expected population of 459,689 over the age of 50 years (U...

Dutch Art Market of the 17th Century

and against what was perceived as the lavish and licentious nature of the Catholics, paintings with religious subjects were forbid...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

Digital Age and the Marketing of Videos

In five pages this paper discusses how to market videos in a highly competitive digital age. Six sources are cited in the bibliog...

Suntory Water Group Expansion Business Plan

In ten pages a proposed Mexico expansion of Suntory Water Group is considered in this business plan that discusses marketing and t...

LEGO - MARKETING STRATEGY

estimated that the break-even point of this product could happen within the next three quarters. By treating SeriousPlay as...

Toll Group's Mergers and Acquisitions: An Analysis

successful companies to make strategic expansions into foreign market, usually through the mechanism of a merger acquisition. Toll...

Overview of the Gucci Group

today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...

Free Market Economy and Great Britain During the Victorian Era

was a time of free trade. This was a theory of self regulation; this can be seen as an optimistic idea. The invisible hand was t...

Information on Corporate Structure

in a corporate charity or non-profit organization) or to obtain a profit based on a product or service that the market definitely ...

Do Pure Play Internet Banks Create Value?

This 58 page paper looks at the way in which pure play internet banks, such as First Direct and Egg, may be able to create value. ...

Starting a Nursery in Jeddah

and tuition for the older children. The plan will require a new building that will be specifically designed for its purpose aimed ...

Birla Case Study

imitate a greater level of responsiveness in the in the operations and strategies adopted, would support increasing value. 1. Intr...

Why Are Female Stereotypes in Advertising Still Effective?

displays of identity and values, which, for the main part are perceived as a result of product placement and marketing the the lin...

Sports and Target Marketing

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

Ethics In Management

study from the Institute of Business Ethics revealed: "the ethical companies outperformed the others in four of the five years" (V...

Body Image: Journal Articles Overview

to lose weight, media pressure to gain weight, and media pressure to increase muscle tone (McCabe et al, 2003). Both studi...