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Essays 151 - 180

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

U.S. Current Statistics

Full time.............................| 91,868 Part time.............................|...

Generating a Profit Through Internet Retailing

In five pages this paper considers a case study of Woolworth's, an important Australian food retailer, in terms of generating grea...

eCommerce Proposal

In twelve pages this paper discusses a proposal for a beef retail business to begin utilizing electronic commerce in a considerati...

Personal Selling and the Impersonal Sales Evolution

In nine pages this paper assesses the continued value of personal selling in an era where the impersonal sales on the Internet gro...

Oveview of Global Distribution Systems

In five pages GDS is examined in terms of Internet distribution and international instruments of sales and marketing in a consider...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Internet Sales Tax Proposal

are already online, and many more are signing up every day" (Langdon column698.html). Given the limitless consumer base provided ...

Ecommerce and Taxation

still address their personal needs when it is convenient for them. "Hundreds of major retailers dot the Web with a fast-evolving ...

Lenor Refill Package Harvard Case Study

concentrated form and the waxed cardboard package because it will be more widely accepted by consumers. C. Specific Questions t...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Lockheed's Bribing of the Japanese Government

without being asked, in order to facilitate a transaction (with that "something of value" referring to money). There is no coercio...

Global Trade Issues

a replacement this would be a negative impact. The product is used as a guiding tool as well as diagnosis. Here there may be reco...

eCommerce Experiences

US$87.4 billion, with a global total at this time being US$657 billion in revenues (Hobley, 2001). By the year 2002 the consumer s...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

An Internet strategy for Kudler Fine Foods

taking advantage of opportunities that are within their environment, which will complement the existing strategies. The paper exam...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Exploring Health Promotion Services

This research paper begins by defining health promotions. It then offers discussions of the purposes associated with health promot...

Community Obesity and Health Promotion

his ideal weight yet less than that which takes his BMI past the boundary for obesity (Fontanarosa, 1998). Either condition is a ...

Promotion by Favoritism

Go and Kleiner use the example of promotions given to employees with "organizational connections" (Go and Kleiner, 2001). In such ...

Paper Sales on the Internet

In one page Internet uploading of papers is discussed....