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Essays 391 - 420

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

U.S. Software and Software Consulting Industry

market of $221.9 billion, this indicates not only that it is the fastest growing sector of software sales, but also that the sales...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Marketing and the Changes Resulting from Technology

In six pages this paper discusses how technology has dramatically changed the approaches to traditional marketing. Eight sources ...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue...

Setting up a Kuwait Plastics Factory Business Plan

In eleven pellets a proposed Kuwait company for plastic pellets' manufacturing is considered in a business plan that includes conc...

Lunds Hotels' Marketing

In ten pages this paper examines the marketing strategies of this fictitious regional small hotel. Twelve sources are cited in th...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Stock Market Losing

In six pages this essay considers how small investors' attempts to 'beating' the stock market odds invariably result in losses and...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

Assessment Three Cinema Websites Using Nielsen's 10 Heuristics

advance whilst reducing queues and pressures on the box office, an effective use of resources (Nellis and Parker, 2000). Many cine...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Reflection on Experiences as a Marketing Intern

Neal full responsibility for the marketing activities in the period of the internship (23rd May - 18th June). A number of differ...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Small Scottish Hotel Marketing Plan

However, the majority of this is located in the south, with the figures dropping to below a proportional level in Scotland. The co...

Small Market Radio and Deregulation

This research report looks at deregulation in this industry. Specific information about FM stations in Pennsylvania is included. ...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...