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Essays 541 - 570

Technology and Trends in E-Marketing

has introduced customer relationship management as a way to build and maintain markets. In this paper, well examine some fa...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Marketing Potential of XBox Gaming Online

fifty (Business Wire, 2005). "Blackhawk Down" is also interesting in demonstrating the marketing pull exerted by XBox liv...

Internet Air Freight Marketing

In ten pages this research paper examines UPS and FedEx in a consideration of how an air freight carrier can succeed at maintainin...

Internet and Restaurant Marketing

In five pages this paper discusses how restaurant chains use the Internet for marketing purposes. Five sources are cited in the b...

Internet Marketing of Music

In six pages this essay examines music marketing in a consideration of the past, the present, and the future with the impact of th...

Consumer Behavior Changes and Marketing Implications

In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...

Oveview of Global Distribution Systems

In five pages GDS is examined in terms of Internet distribution and international instruments of sales and marketing in a consider...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

iMac Computer Marketing

selling of this product and it is targeted to novices. The iMac was made for the Internet. It is a computer designed with the net...

Business Considerations for the Establishment of an Internet Website

mail order, digital television and even fax (OFT, 2003). The main elements of the act is that consumers need to be given informa...

Internet Marketing of New and Used Automotive Parts

all has been that of the computer. In more recent times, the computer has moved from the restriction of industry well into the ma...

Case Study on Internet Marketing

it is used. II. Background to Benetton. If Benetton is considering using the Internet the company itself needs to be consid...

Competition Issues and Microsoft

to Nintendo (European Report, 2002). 3. Navision, a Danish company that develops enterprise and accounting software (The Practical...

Strategies of Internet Travel Businesses

In five pages previewtravel.com, Priceline, com, and Cheaptickets.com are analyzed in terms differences from conventional travel a...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Internet and Digital Music Marketing

In ten pages the evolution of digital music and the internet are discussed from a marketing perspective with Napster's demise amon...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Internet Payment Services' Marketing 2

given a great deal of attention. All of business has changed today - some aspects have changed in philosophy; others have been af...

Online Education and Marketing

Successful completion of the program (and therefore awarding of the degree) requires five weeks of study on Dukes Durham, North Ca...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

WWW, Demographics, and Marketing Information Systems

information system. These include Plog Research, the web site of the Kentucky Cabinet for Economic Development, FreeDemographics....

Overview of the Microsoft Antitrust Case

fence replied: "Thats crazy. Microsoft is on a rampage, and the Department of Justice should rein the company in" (1995, p.106). ...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Do Pure Play Internet Banks Create Value?

This 58 page paper looks at the way in which pure play internet banks, such as First Direct and Egg, may be able to create value. ...

Internet Marketing and Ethical Concerns

In five pages 'cookies' and bulk email as they relate to the Internet are discussed in a consideration of ethical concerns and the...

Internet Marketing Success

And yet, there is a fine line to be walked not to "over-do" the web site or make it difficult for the consumer to fully utilize. K...

Internet Provider Marketing

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

Internet Marketing Information Management II

In ten pages data mining is discussed with the focus being on opt in mailing list approaches. Thirteen sources are cited in the b...