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Essays 241 - 270

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Limit Pricing and Entry Deterrence

In three pages competitive prices and limit pricing are examined in a criticism of Sylos Labini and Bain who maintain companies sh...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Overview of Liz Claiborne, Incorporated

In ten pages this essay presents an overview of the history, 1993 corporate catastrophe and subsequent recovery, SWOT analyses of ...

Positive and Negative Aspects of Pharmaceutical Industry Acquisitions and Mergers

the sellers market is under pressure both by national governments and US health maintenance organizations (HMOs) to hold minimize ...

Lockheed Martin Tactical Aircraft Systems

In eight pages this paper features LMTAS in a consideration of how competitive advantage is maintained. Fourteen sources are cite...

Advanced Micro Devices

This 12 page paper provides an overview of the CPU manufacturing industry and current strategies being utilized by AMD, Advanced ...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Strategic Information Management; The Case of Tesco

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

NetFlix Case Study

less to produce, the company will have an advantage afforded by superior profits. To compete in the long term Porter has argued th...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Four Seasons' Environment and Strategy

has no legal obligation to make its financial records public. Heinrich (2007), however, lists the companys one-year total return ...

Applying Concepts for Future Benefit

price down again. The key for a business is to benefit from a time where there is the access of demand over supply is to be one of...

Starbucks; Challenges in 2002

sales and created loyalty in the customers (Kotler, 2003). Question 2 The problem Starbucks were facing in declining customer s...

Technology Ideas

in the US in 2005 there was a record year, a total of 409,532 patent applications were filed and 165,485 patents were issued, this...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

MARKETING THE IPHONE

Discusses iPhone's competitive advantage, position in the market and advertising philosophy. There are 25 sources listed in the bi...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

A Plan For Diversity

how to implement an effective diversity plan. Implementing Diversity in the Workplace According to the 2010 census, the racial ...

The Competitive Strategy of Southwest Airlines

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...

Annotated Bibliography for Research on Southwest Airlines

text is able to answer many of the questions about the organisation, focusing on leadership and relationships, with context given ...

The Attraction of Environmentally Sustainable Commercial Policies - The Case of Bahrain

for new equipment, manufacturing techniques and goods as well as general behavioural patterns. There are a number of tools or f...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Fitness Center IT System Design

deal with scheduling and resource planning and will also need to keep tack of results, such as leagues or matches where there are ...

Real Estate Business Strategic Plan

to be located in an area where there is sufficient infrastructure to support the demand of the company. For example, this may be i...

Remote Environmental Analysis of Boeing

of lucrative space and defence contracts" (Madslien, 2005). The U.S. then threatened to take the entire issue to the World Trade O...

Comparing Marathon Oil and Valero Energy

5,000 retail outlets that the company does not own. The company has a total level of 22,068 employees and with an income...

Database Management and Use

the past has been a repository of past events, a record of organizational history in several areas. "But these days we expect mor...