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Essays 451 - 480

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Homegrown Terrorists: The South During Reconstruction

War, more than 3,000 freed blacks were murdered by Southern terrorist organizations. In the mythology of the "lost cause" and the ...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

KUDLER FINE FOODS, REORGANIZATION AND STRATEGIC COMMUNICATIONS

The Role of Public Relations and Public Affairs in Reorganization Mention the words "public relations" and what might come ...

Drill Baby, Drill...Still?

In the 2008 Presidential campaign, Sarah Palin flippantly outlined her proposal for getting...

AMAZON KINDLE AND STUDENT POPULATION: WILL IT WORK?

Kindle? In this paper, well try to discuss how Amazon should market this device. The Kindle Value Proposition In his artic...

Presidential Campaigning, the Toulmin Argument, Jeremy Bentham, and David Hume

In five pages this report contrasts and compares the conservative Bentham with the liberal Hume and then applies their concepts to...

Improving Adult Immunization Rates

considered important for their health, we can consider the statistics on influenza vaccinations specifically. National guidelines...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Reforming Education

dollar program, "funded through the Recovery Act," that encourages competition among the states "to inspire education reform" (de ...

Barnes and Noble's E-Reader

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

Campaigns and Elections in the United States

are likely to look askance at such a person" (Allen, 1998, p. 22). Americans, while we realize that campaigns take money, like t...

An Overview of Ronald Reagan's 1980 Climb to the Presidency

In this four page paper the writer ourlines the key elements that propelled Ronald Reagan to the U.S. presidency. Details are pro...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

"Activism, Inc."

(Fisher, 2006). The Republicans continually outspend the Democrats and also raise much more money; thus, the Democrats have turned...

Running For A Seat In the U.S. House Of Representatives

will be addressing political concerns as opposed to focusing upon the war being waged between Democrats and Republicans. Th...

Operation Barbarossa

Slavic populations, whom they considered inferior, and to repopulate the land with Germanic peoples" (Operation Barbarossa, 2006)....

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

Australian Perspectives on Public Relations and Obesity

population, for example, present unique cultural concerns in terms of how to direct a public relations campaign that targets obesi...

Public Relations Campaigns, HIV, and AIDS

well as making it clear that HIV/AIDS is not only an issue which affects other countries but is also very relevant to residents of...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Italian Campaign of Frederick Barbarossa

with a letter from the pope that was interpreted to him as indicating that the pope considered the empire to be a papal fief. The ...

Madam President and the Ferraro Campaign

about it. With Gina Davis looking presidential, people are beginning to feel more comfortable with a woman at the helm. The book ...

Volkswagon Sharon and Citroen Xsara Picasso

The Sharan had different goal. The car was not highly differentiated, but very similar to others on the market such as the Ford Ga...

Competition and Sony Ericsson Markets

Today the company is a market leader, with sales in more than 140 countries, and equipment being used in more than 1,000 networks....