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Essays 301 - 330

Impact of Marketing Technology on the UK Supermarket Industry

of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...

Net Gain by Hagel and Armstrong

Concurrently, these same companies are interested in building long-term relationships with their customers, and it has become appa...

Advertising Industry Changes

the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...

Intellectual Freedom Maintenance Through Libraries

with ensuring that those who do not live in close proximity to the library are able to available themselves of its services. If th...

Cultural Gatekeepers and Search Engine Politics

established social, historical, cultural significance, and have become a major educator of students throughout the world (Introna ...

Imagination Library and Family Literacy Improvement

Program Sevier County contains a tourist town that has been popular as such for several decades. Gatlinburg rests on the b...

School Library Media Centers and Copyright Law Considerations

copy machines notifying faculty and students of copyright provisions have been just one of the precautions that have been taken (C...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Rising Expenses in Maintaining Literary and Academic Journals

invited to speak, serve on a panel discussion and meet one on one with the public. Held in a public venue area, such as a conventi...

Answering Questions on Business Economics

known as the holdup problem. In an contract that is not compete, where specific assets are considered there is the possibility of ...

Industry and the Effects of the Internet

on the web? Additionally, how would he overcome technical, operational and marketing issues in the short time span of six months? ...

Marketing, Business, and the Internet's Role

more than 4.8 million computers were connected to the Internet (1995). One can imagine that number is much greater today. In any e...

Adult Literacy and the New York City Public Library

potential" (National Assessments of Adult Literacy n.d.). An individuals literacy level cannot be defined by a single skill, such...

'Library Without Walls' Customer Survey

does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...

Academic Libraries and Barriers to International Students

Americans may not recognize it themselves, but American English is a complex language with complex sentence structures (Brown, 200...

Information Technology Professionals and the Effects of Information Searching

his or her computer checks into a "third-party machine" and this is something that is controlled by a network administrator (Lee, ...

US Society and the Internet

incredibly intriguing and checks every day to see what the weather will be like. From such simple perspectives as this we can see ...

A Library Science Admission's Essay

expected in years past (Neyer, 2003). The digital era does not affect only the availability of individual journal articles ...

Youth Services Librarians

libraries come complete with materials, but, more importantly, they offer staff who are there to tutor children and young adults ...

Information Technology and Current Issues

meaning is larger than this Henderson (2002), describes this as the difference between the information literate and the informatio...

MP3s and Internet Technology

In ten pages this research paper discusses music and the impact of the Internet on technology in this consideration of MP3 music f...

Sales Forces and Internet Effects

In seven pages the impact of ecommerce or Internet sales on a physical sales force is evaluated with the inclusion of relevant sta...

Child Pornography on the Web

criminals - the children? While we might guess that a child would develop a sensitivity around his own sexuality, what often seem...

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Music Industry Protection and Copyright Laws

In a paper consisting of seven pages the ways in which Internet downloading of songs have impacted the music industry are examined...

Overview of the ERIC/AE Clearinghouse Website

In six pages information and library areas associated with this website are the primary focus of this overview. One source is cit...

The Issue of Censorship and Applying it to Modern Literature

5 pages and 6 sources. This paper provides an overview of the application of censorship principles to the books of J.K. Rowling. ...

Business, Technology Uses, and the Internet

In three pages this paper discusses the impact of the Internet on businesses in this overview of how new technology is being used....

Examining the Critiques of The Quiet American by Greene

The Viking Critical Library version of Graham Greene's The Quiet American, edited by John Clark Pratt, contains a wide variety of ...

The Use of Venture Capital and the Impacts of the Internet on the Development of E-Commerce in China

16 pages and 7 sources used. This paper provides an overview of the emerging role of venture capital on the development of Web-ba...