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Essays 181 - 210

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Increasing Violence in Sports

an era which witnessed the rapid expansion of stadiums and arenas under the Roman Empire" (2006). But the Romans as is well known,...

Cardiac Death, Screening Athletes

Baker County Independent School Board concerns a serious health prevention concern in regards to the student athletes participatin...

Sports and Drugs

we may wish to consider, for instance, if the testing of an athlete may be seen as ethical, and why bother with the testing anyway...

Racial Factors Within the Context of Sports

a high school junior who made jaws drop when he played; his skill was exemplary but he is white (Cray, 1998). In fact, he would be...

Is Walking Beneficial for Human Health?

day. Rather than scheduling in daily walks, they try to increase their ordinary walking in the course of doing their daily tasks. ...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

College Sports and Gambling

In eleven pages this paper discusses college sports gambling issues as it affects the NCAA, teams, and athletes. Ten sources are ...

Fan Injuries and Sports Law

In six pages this paper examines fan injuries at sporting events in a consideration of issues of liability and the law. There are...

Young Golfer Training and Sports Psychology

well-aware of the fact that physical talent is never enough on its own. However, talent with hard work, ambition, and a winning at...

National Football League and Player Compensation Issues

first time in memory) and the hockey lock-out earlier in the season. The brouhaha forced author and former president of the Americ...

College Sports and Gambling

of the athletes (Sports Wagering, 2003). The NCAA argues that sports wagering of any kind "demeans the competition and competitor...

Safety Issues Involving Scuba Diving

In five pages this paper examines the relatively unregulated scuba diving recreational sport in a consideration of safety issues. ...

Issues of Sports Commitment

In six pages this paper discusses issues of enjoyment, involvement, personal investments, and social constraints as they relate to...

Professional Sports and Collective Bargaining

aimed at preventing a lockout or restrictive system if a collective bargaining agreement could not be reached. It would appear th...

Overview of Sports Psychology

In eight pages this paper discusses sports psychology in a consideration of various issues and techniques including athletic per...

Baseball History: The 1919 White Sox Fix

begin to see that different stakeholders involved had different concerns. The owners were divided. They realized that money would ...

Law and Gambling in Professional Sports

hoping no gambling is occurring, thus there is no sensible regulation. As a result, we dont protect the integrity of any game bec...

Sports Gambling and the Ethical and Moral Concerns It Arouses

to throw a game. Greed is often at the crux of sports gambling. Players, even if they are doing rather well, may be lured by easy...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Why High School Competitive Sports are Desirable

children, and many team players end up using steroids to get an edge over the competition. Clearly, there are two sides to this is...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Euthanasia

i.e., death. While euthanasia does not allow people to avoid the "cause of our fear-death-it does allow us to control its manner, ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Sports Betting: Tie-In To The Lottery For Boosting States' Educational Coffers

for students who could not afford their own passage through college. "What foundation is this from?" asked Lance, quite stunned a...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

SPORTS MARKETING PLAN FOR NORTH AMERICAN LACROSSE LEAGUE

is little more than a logo and a vague concept. Its the players, however, that personalize the experience - as such, any kind of s...