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Essays 241 - 270

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Discussion of a New York Times' Article on Nature versus Nurture

In five pages this 1997 newspaper article is critiqued in terms of assumptions and each side of the argument's pros and cons. The...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

New York Times' 2004 Article 'Rooms to Succeed' Summarized

for their children by acquiring additional businesses similar to the first. Thus Indian immigrants commonly own several hotels, G...

Thomas Sowell's Washington Times' Article 'Afrocentric Escapism'

of time: "navel gazing about roots while others are learning square roots, and contemplating chains...

Cinema and Time's Role

human being he is. This comes as a shock to Oliverio who is as bad as the rest in assuming that prostitutes have no brains. Actu...

The New York Times' Coverage of the Iraq War

on certain Republicans who had publicly questioned this policy, seemed to make clear that support for a proposed war was hardly un...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Society and the Time Traveler in The Time Machine by H.G. Wells

higher educational process and the increased facilities for and temptations towards refined habits on the part of the rich-will ma...

Time Warp 2 - Results and Plans for Time Warp 3

sales of the product. The decision was to retain the 2012 prices for the X6 and the X7 but with a slight shift in the R&D budget t...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Cycle Time Throughput Time Hospital

The focus of this paper is colonoscopy procedures at a clinic. This essay discussed cycle time and throughput time, the percent va...

Part-Time Graduate Students Employed Full-Time

This 4 page paper gives an analysis of the article called Learning: The experiences of adults who work full-time while attending g...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...