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Essays 271 - 274

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Using Utilization Management to Determine Courses of Action in a Canadian Hospital

MIS Guidelines? Certainly the publication addresses resource utilization, but does it specifically address creation of a new unit...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...