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Essays 1201 - 1230

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Toy Industry Marketing

the worlds largest retailer. By the end of 2004, Brown (2004) reported that Wal-Mart was expected to have 22 percent of the toy m...

Winnipeg, Manitoba's Telecom Industry

diversified industries, Winnipeg is accessible from even greatly distant locations by means of its international airport, rail, wa...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

Music Industry Survival and Development

they actually have taken the time to learn how to play a musical instrument. One can see why the music industry is important. Peop...

Market Trends, Forces, and the Aerospace Industry

a discussion of what is likely to happen to this industry in the future. Though the literature is divided, most experts agree that...

Banks, Risk Measurement and Risk Management

the profit is equal to the rate of assets less the rate for liabilities which are then multiplied by the assets less the costs. P...

UK Directory Enquiries Industry

(Ofcom, 2005). The market, which as we have seen was worth ?300 million for BT alone, was attracting the attention of othe...

Customer Service Orientation in the Healthcare Industry

and ties are the rule. The rules were relaxed for a short time in the nineties but management believes they were lowering their st...

Operation Mexicano Project and the Case of Carl Conway

PERT, which is used to determine time estimates. A key concept in project management is creating network diagrams using PERT/CPM (...

Issues in Fuel Cell Development

on hydrogen, something that is virtually inexhaustible and nonpolluting (2002). Essentially, the drawbacks of fossil fuels have to...

Automotive Industry of Europe

factors into consideration when analysing their position and possible future (DAveni, 1999). Porter does not see these external fa...

Chemical Industry and the Effects of Information Technology

Dow Chemical officially takes the opposite view. As a matter of corporate policy, Dow Chemical conducts its business within the f...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

United Kingdom's Leisure Industry and Car Ownership's Impact

the US soon spread and cars became more affordable and used in a wide range of ways. Convenience was a major factor, and it was i...

Harvey Industries Inventory Management

warehouse - in other words, inventory that has been ordered but not used during the past year. There is also the difficult...

Globalization and Supply Chain Management in the Automotive Industry

Management of the supply chain then also becomes more complex. Flaherty comments that the consequences of a longer supply chain in...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

Economic Analysis of the Pharmaceutical Industry

(or at least to help reduce the side effects of this immune deficiency disease). The reality of the situation is, however, ...

Cost Structure and the Airline Industry

In this way the more operating leverage an airline has, the greater its business risk will be. Despite the fact that many analyst...

Tourism Industry and the Impact of 911

report released October 25 (Lubetkin, 2002). And yet, the way the airline industry has rallied in the face of this disaster has ...

Markets and Healthcare

In six pages the changes within the healthcare industry's status quo are examined in terms of present jobs and advancement opportu...

Banking Regulation and Auditor Independence

In a paper consisting of ten pages this paper examines efforts to assure auditor independence through SEC rule S7-13-00 and the ba...

Kranz Industries' Consultant Report

In five pages this paper considers a consultant's reported recommendations to Kranz Industries' owner. There are no sources cited...

Overview of the Automobile Industry

In eighteen pages the automobile industry is examined in an overview that includes industry changes, strategic growth, quality ass...

Product Development by Food Companies

In five pages this paper considers whether the development of products by food companies should be different than other industries...

Industry Analysis of the Supply Chain and Technology

any company the way it has grown to the current size and position is one that can be seen as a combination of purposeful strategy ...

The Use of a Cost-Benefit Analysis in the Health Care Industry

defined as the indicator of positive or negative cost effectiveness (Russell et al, 1996). The problems that stem from this proc...

Construction Industry and ISO 9000 Use

customer satisfaction. To be ISO 9000 certified indicates that a company is readily willing to meet the highest standards of qual...