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Essays 121 - 150

Investment Opportunity Assessment

the product and create sales. The initial projections are that sales will amount to $7,973,000 in the first year. However, with co...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Long term Influences on the Airline Industry and the Position of Easyjet and Germanwings

the airline industry in the future, otherwise long term planning will have the potential to ignore factors that could impact heavi...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Repositioning Harpers Bazaar

the product, the features it offers, the use of brand names, the sizes packaging and presentation. In repositioning the magazine i...

Islamic Banking and Finance

mainstream, and many mainstream banks are setting up Islamic banking divisions, Hong Kong and Shanghai banking Corporation (HSBC),...

Small Businesses ; Partnership with Larger Businesses

produce to local buyers. . Each of these may be seen as placing the firm at a disadvantage due to the nature of the trading relat...

Marketing and Budgeting for a Recycling Project

eliminate the risk of non compliance and simply use new equipment each time. With mass production techniques it was possible to pr...

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

Bilateral Trade between United Kingdom and United States

largest partnership in terms of foreign direct investment. In 2010 the US had a total investment in the UK of $309.4 billion while...

Amazon.com and the Kindle Fire

improve project management in the future. 2. The Background 2.1 The Company The Kindle Fire was developed by Amazon. Amazon is ...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Setting up a Hotel - The Business Plan

Florida area. Immokalee is attractive due to the close proximity to the Seminole casino, with no other hotels serving this area. T...

Background and a Project at McDonalds

the global social concerns have seen the increased use of corporate social responsibility polices, from the use of bio- diesel in ...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...