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Essays 481 - 510

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Post 2001 Stock Market Decline and Problems with Technology Stocks Lucent Technologies and Cisco Systems

In five pages this paper discusses the post 2001 stock market decline in a consideration of the changes that resulted for Lucent T...

Ivan Sergeevich Turgenev's Fathers and Sons

this novel within an American historical time frame it would have been published while some were embroiled in the Civil War, and o...

Twentieth Century Women's Changing Roles

This paper considers 20th century women's changing social roles with employment and family position among the topics discussed in ...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

The LA Housing Market and Accelerating Decisions

In a paper consisting of twenty four pages the demographic changes in the Los Angeles housing market along with implications of de...

American Hotel Industry Changes

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Case Study on Leadership Styles

In ten pages this paper presents a case study on introducing change to a company in a consideration of various styles of leadershi...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Japanese Employment Relations and Globalization's Effects

a direct influence of globalization in Japan, for leading world economies are so interlaced and interdependent as globalization pr...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Corporate Change and Survival

the cutter is outside. Therefore, the contact is by the bills and letters and through the customer service centres. The problems m...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

Marketing and the Effects of IT

with the use of many marketing tools, from one to many advertising and marketing, through to bilateral communication with the use ...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Older Women and Fertility

much wider range of lifestyle choices, and were no longer automatically expected to marry young and embark on a primarily domestic...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

A New Coca Cola Plan

2003). However, the company may also be seen as string overall with a gross profit margin is 67.1% compared to an industry average...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Comparison of Wide Sargasso Sea by Jean Rhys and Pygmalion by George Bernard Shaw

the womens circumstances and the move to change those circumstances. Rochesters dismissal of Antoinette, her family and her commun...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Olga in Goncharev's Oblomov

contrast between Oblomovs virtual nihilism and the energy and optimism which the other characters demonstrate....

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...