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Essays 151 - 180

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Kentucky During the Civil War

In ten pages this paper discusses the Civil War in a consideration of the impact of events that took place in Kentucky before and ...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Doctrine of Nullification

heated up abroad, the Alien and Sedition Acts were passed (Miller & Faux, 1997). The Kentucky and Virginia Resolutions would state...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

WIC Program in Kentucky

after the assessment is completed, the action plan will be written to address these needs (IDPH, 2011). The assessment should exam...

The Impact of the Kentucky Trilogy and Generational Cohorts on Nursing

example charge nurses may make assignments in terms of patients to different style for the shift, there will not necessarily be in...

Change and Its Impact on Middle Management

Organizational change is a necessary process for any large organization. In 2009 Starbucks underwent a significant organizational ...

The Changing Language Associated with Human Resource Management

that is worthy of consideration is to assess why there have been changes and how these may either reflect or create different perc...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Theories of Change and Conflict

Any change brings resistance because change is frightening to many people. Leaders must be able to introduce, plan, and implement ...

Kentucky History and John Hunt Morgan

This paper argues that Morgan had more of an impact on Kentucky history because of the myth surrounding the man and his personalit...

Health Insurance for Kentucky Children

This paper considers the successes of KCHIP, Kentucky Children's Health Care Program. There are four sources in this four page pa...

Change Readiness

Once an organization has decided it needs to change, it will need to know the state of readiness it has to make those changes. Thi...

Change at Monsanto

In the 1990's Monsanto changed from a general chemical company to a firm specializing in life sciences. Using a case study the ch...

201 KAR 20:057, Kentucky Bill

This research paper presents a comprehensive overview of a Kentucky legal statute that pertains to APRNs and their prescriptive au...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Change Management - Importance Of Short-Term Success

short-term wins and celebrate them because these will help motivate employees; 7) consolidate gains and produce more change, which...