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Essays 211 - 240

Housing Market Economics

to appreciate over time. Just as Adam Smith observed with the overall economy, the natural progression is expansion. The speed w...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Increasing the Money Supply To Support Economic Recovery

The use of quantitative easing is a strategy to increase money supply and improve liquidity, with the aim of aiding economic recov...

WalMart's Distribution Process

WalMart have a highly integrated logistics and distribution strategy. The writer looks at the way distribution takes place through...

Creating Value With Supply Chain Integration

In 2002 the National Institute of Standards and Technology estimated that in the US alone more than $1 billion a year could be sa...

The Problem of Energy Security

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

Inventory Problems as HP

The writer examines a case study supplied by the student. Hewlett Packard introduced their DeskJets to Europe. Following the intro...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Strategic Case Study to Determine a Strategy for Dr Lou Mickael

A strategic analysis and recommendation is made utilizing a case supplied by the student. The writer starts with a situation or s...

Office Supply Stores

Discount stores and e-commerce stores have created major challenges for specialty types of stores, like Office Depot, the second l...

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

Fiscal Policy

the most reliable "on the basis of empirical evidence, because fiscal stimulus generally is accompanied by monetary stimulus." Th...

Cultural Policy

held true until the Civil Rights movement of the 1960s began to introduce legislation that has subsequently dismantled the legal s...

Decisions in Paradise

founder. When the potential outcomes are considered, and a preferable one is identified the decision-making process can then move ...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Gene One Case Study

to grow at twice the rate of traditional crops and thrive in a broader range of soils. In order to be able to leveredge the potent...

Aspen Technology Inc Case Study

fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...

Caffè Nero Case Study

come quickly. The company must be able to adapt quickly if needed to remain competitive. If they are not capable of doing that, th...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Zara Strategy

brand many only occupy a single place in the marketing mix matrix: a company cannot be seen as bargain basement as well as premium...

New Dawn Drilling Case Study

that are used. The information is accumulated locally, put into Excel spread sheets and sent to the head office where it is input ...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...