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Essays 61 - 90

Teamwork, leadership and Motivation in Law Enforcement

very important, especially where there is a high level of autonomy; the high level of accountability and strict hierarchy and repo...

Comparison of Leadership Styles Observed at RyanAir and McDonalds

and OLeary with a practical ole of making changes it is unsurprising he was unpopular and adopted an autocratic style of leadershi...

APN Leadership

nurses. These were all key people in leading the change (Stetler et al., 2009). These same people were not identified in the begin...

Definition and Principles of Leadership

activities within an organized group that involves establishing progressive standards designed to meet specific goals. The person...

Banking Leadership

The bank has evolved into a regional bank, with a clientele of individual consumers and small to medium sized businesses (Washingt...

Personal Vision Of Leadership

The transformational leader is one who creates a vision and a challenge for employees (Bryant, 2003). Burns, who initially postula...

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Homer's Epic Style

return home. They are in morning, for they have lost a son. They pray to the gods for his return, but feel that he is dead. They e...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

Student Supplied Case Study on Human Resources Management

close knit culture. The benefits of this are well known the human relations school were many tools to create loyalty and commitmen...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

Miami, Florida's City Government

In six pages this paper examines the city government of Miami, Florida in a consideration of elections, type of government, and th...

Old Testament Patriarchs SWOT

and command as a problem to solve and he did so. Those are the strengths of the entrepreneurial leader: a dream, a strong vision t...

Example Leader as Mentor

are disciplined and they are able to see the Gestalt, the big picture.2 They know what they want to accomplish and even know how l...

Jesus as a Leader

a mentoring leader, He gave them more and more responsibility so they would be able to carry on after He left.4 For instance, in L...