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Essays 1441 - 1470
In six pages this paper presents a marketing plan sample for the hypothetical Zulu company with relevant headings and a plan asses...
Baseball is the focus of attention in this twenty-four page report that is chock full of information. Issues addressed include the...
In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...
stations. Ownership of these stations is contained within 171 other organizations across the country, 51 percent of which are com...
In three pages this paper discusses the post 1987 'fast money' track trend of the stock market. Two sources are cited in the bibl...
In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...
In five pages this British beef market case study discusses changes in supply and demand from an economics perspective. One sourc...
The Bureau of Labor Statistics has predicted that by the year 2006 computer-related jobs in this country will have reached a total...
In five pages this economic analysis of the United Kingdom housing market includes European comparisons and issues including suppl...
In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...
This paper addresses various topics in the fields of marketing and advertising. This fifteen page paper has eleven sources listed...
In eight pages this text by Theodore Levitt is analyzed. There are no other sources listed....
In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...
demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...
In twelve pages this paper examines how Pacific Bell can participate in global marketing through Internet applications. Eighteen ...
is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...
learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...
or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...
of gray in this matter. Motorcycles are for example are more dangerous than automobiles but are sold and advertised anyway. McDona...
the market place. The system that operate in Germany may be seen as one that is reflects a different style of corporate...
be seen clearly if we look to countries such as Italy and Greece. When we look at the many advantages that were seen, these were ...
closely related to what the Yankee Candle does, which is specialize in candles. There is some product differentiation as the Yank...
played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the p...
exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...
identity, while Seagrams focuses on stressing fruit content with tropical names. Other producers generally concentrate on the fru...
of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...
that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...
premium brands by the same manufacturer (Beardi, 2001). As such, what the cigarette companies attempt to sell is image and self-es...
2000).Whereas countries such as Greece have a much lower take home percentage (Ice Cream Reporter, 2000). There are also different...
quite clear in some instances but it can become muddled in meaning when multiple identities are involved within the context of one...