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Essays 241 - 270

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Kvant and IBM Strategic Alliance

region of $2 million, this was to supply equipment as well as in staff training, Kvant supplied the labour with seventy staff dedi...

Ryanair Strategic Analysis

of tools and approaches that may be adopted, if we consider Ryanair we may look at these individually to obtain a more holistic pi...

Nike Strategic Planning Theory Application

if it achieves the proper fit between the companys internal strengths and weaknesses and the external opportunities and threats (M...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Uses of SBUs

In five pages this paper discusses the structural, organizational, and strategic uses of strategic business units. Three sources ...

Strategic Management of Health Care

In ten pages health care facilities are examined in terms of strategic management and leadership in an overview of problems, chall...

Hospitals and Strategic Planning

In thirty seven pages this research paper examines hospital strategic planning in a literature review that could apply to a small ...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Strategic Planning Study Proposal

This paper of ten pages includes Henry Mintzberg's article The Fall and Rise of Strategic planning in its strategic planning propo...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Law Firms and Management Principles of Strategic Marketing

In fifty four pages this paper examines a British law firm with the application of some management principles and marketing strate...

Basics of Strategic Market Management

against Cuba and there are McDonalds in Beijing, we know that all the old standards and rules of marketing have been broken down a...

The Strategic Use of Human Resources

in order to ensure that they have the resources needed in the way that they undertake workforce planning (Hansen, 2008). These are...

Honda and Ford - SWOT Analyses

is shaken in the wake of recent bailouts and organizational reconfigurations, much about the landscape of auto development is chan...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Assessment and Strategy Recommendation for Lululemon Athletica

Lululemon Athletica has to make a strategic decision concerning the way that they will increase sales. The writer presents a situa...

Medical University Plan

This essay presents parts of a strategic plan for a medical university and explains why strategic planning is important. The essay...

How to Think Strategically

This essay focuses on the fact that strategic thinking is required before making organizational changes. The paper explains differ...

Can Financial Analysts Outperform the Stock Market?

The writer argues that it is not possible for investors to outperform the market in the long term using financial analysis as the ...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...