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Essays 61 - 90

Appeal of Beer Advertising

ranges between the ages of 21 and 49 (Sellers and Welsh 79). The ads are not restricted to American-brewed beer, but rather, rep...

International Trade Case Study on Global Beer

In sixteen pages a case study on Global Beer is presented in a consideration of its Japanese marketplace entrance with a discussio...

TV Beer Advertisements

In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...

Contrasts in the General Systems Theory

In five pages this paper contrasts and compares the Viable Systems Model of Stafford Beer and the Natural Systems Theory of Ervin ...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

'Upscale' Cuisine of Yuppies

. . . When the concept of "yuppie" (young urban professionals) first became part of the American lexicon, it was applied to anyt...

A Diamond Industry Study

considered the jewels of the extremely wealthy - diamonds and mink go together, it seems, much like coffee and milk. In short, whe...

Global Beer Market

Germany boasts the highest per capita consumption of beer (2000). U.S. beer brewing has risen and the survival of specialist bre...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

Comparisons and Global Business

In four pages this paper examines 3 different global countries that involve beer brewing such as Mexico's Grupo Modelo, Great Brit...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

Commercial Restraint and the Constitution

When assets are tied to specific jurisdictions and require cooperation among states the issue becomes even more complicated. In t...

Brewing Beer at Home

alcohol and carbon dioxide. * Water. Tap or bottled water is fine. (Rocky Mountain spring water is not required.) * Corn Sugar. ...

De Beers and Monopolization of the Diamond Industry

An examination of the De Beers CSO domination of the diamond industry and threats to its virtual monopoly status are examined in f...

Retail Franchising Today

This 10 page paper discusses the advantages and disadvantages of purchasing a franchise, a concept which started in 1919 with A&am...

South Korea Marketing of Budweiser

In fifteen pages this paper considers the South Korea market and economy in a consideration of how best to distribute the American...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

The Largest Submarine Sandwich Company

Subway, the leading subway sandwich restaurant, opened its first store in August 1965 under a different name. The name was changed...

The Largest Retail Store and OB

Wal-Mart is the largest retailer in the world. It is criticized in the United States for low wages, lack of health and welfare ben...

Largest Employee Owned Grocer

In 1940, George Jenkins opened a different kind of grocery store. It was not his first grocery store but it was one that was uniqu...

Largest Retail Store in the World

Wal-Mart is the largest retail store in the world. It is a complex organization with numerous divisions and even more departments....

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

csr Largest Yogurt Company

The largest yogurt company in the world is Dannon, a subsidiary of Danone. This essay discusses a case study from Harvard regardin...

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...

Colorado's Largest Rehab Services Agency

This essay discusses Colorado's leading nonprofit provider of rehab services. This agency serves more than 15,000 unique clients e...

The Largest Sex Study

The magnitude of Alfred Kinsey's research about sexual activities has not been duplicated. This essay discusses his methods and th...

Environment Analysis of Largest Retail Store

Both internal and external analyses are reported in this essay. Common tools like PESTLE, SWOT, and Porter's analysis are used to ...

Assessment of Beer and Nohria Article "Cracking the Code of Change"

looking at their own model of Theory E and Theory O change. The change model that was developed in these two theories reflected th...

The Diamond Industry and De Beers

Weldon, 201). Elsewhere, sanctions have impacted diamond trade, such as Madagascars stopping all rough gemstone exports in 2008, a...

Largest Low-Cost Airline

industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...