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Essays 271 - 300

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Strategic Partnerships

dangers, such as the loss of competitive advantage though the transfer of knowledge or costs that can increase beyond the benefits...

The Ritz-Carlton

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

CleaverTech Marketing Simulation Case

large amount of inventory which is tying up a large amount of capital Accord course of problems moving into the next period. The c...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Diversity And E.Coli

This 15 page paper looks at two case studies supplied by the student. The first looks at a firm; APRCO, where diversity management...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Advantages and Disadvantages Associated with Share Price Increases

The writer looks a some of the advantages and the disadvantages that are associated with significant increases in stock market sh...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

Merging Strategy with the Entrepreneurial Mindset

This paper discusses what entrepreneurial thinking and strategic planning are. Are these two approaches to far apart to work toget...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Strategic Recommendation for British Telecom

strategy it is necessary to examine the company in its external and internal environment. This can be undertaken using a number of...

Strategizing using Game Theory

the way in which strategies the organization may impact on competition, which in turn will impact on the organization itself. In t...

Creating Repeat Business for Build-a-Bear

more effective direct marketing, with the collection of owners details, (or their parents details when undertaking is of age), and...

Strategic Assessment and Recommendations for Coca-Cola

script, the same style that is used for the Coca-Cola label today (Coca-Cola, 2010). When sold in this way the sales amounted to n...

Assessing Guillermo Furniture Investment Alternatives

looks at the net revenue which is produced by investment, and assess is how long it would take for the initial capital investment ...

Strategic Use of Human Resource Management Practices

The writer looks at the way that HRM strategies and approaches may support and guide organizational strategy. This is considered b...

The Skype EBay Merger

assisting you in the future! What the Skype Business Model Means for Traditional Telecommunications Companies...

Assessment of Myers

of a PEST analysis, this looks at political influences, economic influences, social influences and technological influences. Th...

Strategy and SWOT Analysis of Harley Davidson

reduced. However, there are also a number of weaknesses. Weaknesses; The company has a good reputation, but it is also operating ...

Case Study of Oscar Mayer

people at the OM company are not sure if the investment of capital resources is necessarily worth the time and trouble it takes to...

Laws for Sex Offenses

(not conducted by individuals who have designed treatment programs), differ enormously, but even so, they still offer no evidence ...

Question Five in a Reebok Analysis

In ten pages this paper examines Reebok International's weaknesses and strategic implementation problems....

Tax Rates and Investment Assessments

Business should consider a number of factors before making strategic and investment decisions. The first part of the paper consid...

Strategic Analysis and Recommendations for Samsung

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, te...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

Community Policing and Management Principles

In ten pages this paper presents an identification of change resisting law enforcement agencies and discusses the importance of st...