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Essays 361 - 390

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Aspects of Heart Assessment

This research paper covers briefly 7 aspects of heart and peripheral vascular assessment. The issues covered include a description...

The Competitive Position of Potential Strategy for Synergy International

companies have been undertaken through a strategy of acquisition. However, the industry remains relatively competitive, with the t...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Gas Pricing and Cenex Case Study

cents a gallon. This tax is paid directly by the consumer, and producers have few choices available to them in efforts to maintai...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

Industry and the Effects of the Internet

on the web? Additionally, how would he overcome technical, operational and marketing issues in the short time span of six months? ...

Ecotourism Marketing Plan

of the particular area visited, ecotourism, in which the environment is conserved and the well-being of the locals protected and ...

Caterpillar Case Study

did not appreciate the value of a positive employment relationship. However, in all cases there has been strong leadership even if...

Marketing Mix and Marriott International

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

Marketing and Budgeting for a Recycling Project

eliminate the risk of non compliance and simply use new equipment each time. With mass production techniques it was possible to pr...

An Expanded Analysis of an Airline Crash Case Study

for branches of the utility and aerospace industries (1998). FTA actually is equivalent to a chart that shows undesirable events ...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

HRMC Case Study

the way that the executives view society. The companys goals and mission are synonymous with capitalisms achievements and certainl...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

Blue Nile Inc.

of Porters Five Forces model can be used to assess the industry and the firms ability to compete in that industry, the way the fir...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

10th Anniversary of Virgin Atlantic Airways

Class prices when compared to other airlines. * Customer base crosses ages, occupations, socio-economic classes. * Virgin Atlantic...

MCI Case Study Analysis

MCI is the focus of attention in this paper that looks at the telecommunications industry. The case study analysis includes a SWOT...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Shell Strategy

The majority of organisations have structures that were formulated for effective operations over a century ago. Technology was ver...

Robert F Kennedy High School Case

and Princeton. Many of the staff appear to be committed to the school, despite disagreements many have stayed in their jobs and m...

Kraft SWOT Analysis

SWOT Analysis, 2005). * Strong R&D focus. Kraft continually seeks out new product ideas, but neither is its R&D limited to prospe...

Statistical Analysis Simulation

services they buy and use. In all cases there is the need to determine the target of the research and use a sample that is a fully...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Michael & Evans Houseboat Holidays

is excellent. * The company offers personal service. When a customer rents a houseboat, they receive personal instruction on how t...