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Essays 1981 - 2010
In six pages this paper assesses the global chain of hotels' present marketing situation in a consideration of image and its impor...
This paper considers 5 web pages as they represent marketing, business management, economics, accounting, and finance. Five sourc...
are involved in textiles and other such industries, but it is the high-tech category on which it pins its hopes for prosperity. S...
A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...
This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...
forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...
goals of the marketing program; an action plan that features a marketing mix and appropriate activities; a discussion about budget...
follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...
In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...
In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...
In five pages this paper discusses a 'Cluetrain' webpage that reveals the innovation of new marketing gurus that embrace the Inter...
In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...
In five pages inferior and superior products are considered in terms of how demand supply market equilibrium conditions apply to t...
route Ellenaren Products will need to take in the new millennium. Part of this need to revert to more uncomplicated tactics is be...
In five pages this paper examines the marketing endeavors of American online as an external advertising venture for others and reg...
In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...
In five pages this fictitious manufacturer of dual atomizers is examined in terms of various techniques for marketing and sales. ...
third largest, and accounts for somewhat more than one-fourth of the European Unions GDP. According to BusinessEurope (1998), amon...
This paper considers the creation of a business plan and examines 5 business resource and planning websites that can be of assista...
is not so high that products can be classified as dietary supplements rather than soft drinks. The products are politically and ...
to apply the 7Ps concept to a specific service she recently experienced. The service in question is a beauty spa. Though a specifi...
The writer answers questions set by the student discussing the way that market structure will impact on issues such as pricing wit...
the fact that the competition has higher prices, while perhaps ignoring that the competition lowers prices for bulk shipping. This...
This paper is made up of two sections. The first section discusses the way in which the agency problem may manifest and how it may...
which presents an interesting problem in regards to the development of effective and appropriate marketing systems. It is an onlin...
In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...
a matter of consensus that globalization, spurred on the rapid development of computerized communications technologies, has change...
the "markets" should decide allocation of resources. Market economic theory points out that free markets end up maximizing the eco...
of competition with other forms of transportation such as busses and light rail. But cabs have their own unique part in the transp...
increasingly changes the way in which business is practiced. There are few aspects of business which are not today affected in som...