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Essays 391 - 420

3 Successful American Company Examples

that is doing well and giving back to the community. Microsoft is easily another American success story, as is the older, but stil...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

A Case Study and Overview of the Globix Corporation

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

Ratio Analysis on the Financial Health of Rainbow Paint Company

danger zone. The debt-to-equity ratio is also decreasing nicely, meaning Sherwin-Williams is still in a good position to pay off d...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

United Kingdom Stagecoach Group Transportation Company

(in millions) 1502 1798.7 Net profit 95.8 -500.2 Net profit margin (%) 6.38 -27.81 It is worth noting that this figures include e...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

The Snapple Acquisition

sales later and become long term sellers or may fail. The iced tea was a star due to the product and the...

MIS Case Study of Cathay Pacific Airways

2005). The company was initially headquartered in Shanghai but was subsequently moved to Hong Kong (Cathay Pacific Airways, About,...

Economics and Technology Transfer as it Relates to Cisco Systems

and Duffy, 2003; p. 1). Because they are based on a common source, there are no compatibility issues with these applications. Th...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

History and Financial Performance of the Great Atlantic and Pacific Tea Co.

2004). Operations also take place with the core brand name of A & P, in Canada operations take place under the name Dominion In Mi...

The Ethics of the Phillip Morris Company

of nicotine and also that cigarettes not a drug and not addictive. Other tobacco company CEOs also testified cigarette smoking not...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Research Project Design

models already studied, or other ideas that have been developed, can be applied to their own unique situation, primary research ha...

SWOT Analysis of BMW

at the same time different plants have been established to gain economies from different areas, such as seen with the plant in Sou...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Analyzing a Security Guard Company

profile persons, such as high-ranking executives (Command Security Corporation, About, 2002). Prior to September 11, 2001, CSC pr...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Analysis of the Vermont Teddy Bear Company

are familiar with the teddy bear commercials that promise to deliver a custom made bear to any address rather quickly. Trained Bea...

Case Study of a Joint Venture Between the U.S. Information Services Network and Japan's Suji

be provided by INS and Suji was to provide the equipment and the facilities, with these provisions each company was able to provid...

Analysis of Hewlett Packard and Dell

accounting of the situation, the report will first focus on the backgrounds of both HP and Dell, then will perform a SWOT analysis...

Student Survey and Result Analysis

give the company any advantage and as such they will not enhance the sales. Competitive advantage by way of differentiation using ...

Starbucks

generally seen as the primary stakeholder in a business the most common measurement of company performance is that of the financia...

Dow Chemical; Ratio Analysis 2005 - 2006

from the perspective of the investor, potential creditor and finally management. 2. Investor Ratios The investor will be interest...

New Product Development Project

shapes. This product will appeal especially to children but adolescents and adults will also enjoy Yogos. Basis for Recommendatio...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

Smith & White Vs Makatume Case Study

are demanding higher voltages. Both companies are now faced with another possible entrant into the market that could upset their...

Riordan Manufacturing Case Study

teams. The main problem of the current time appears to be that of motivation, or rather the absence of motivation. With a...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...